Road Scholar is the nonprofit world leader in educational travel for older adults. Our mission is to inspire adults to learn, discover, and travel. With thousands of programs across the globe—including in-person, online, and on the water—we believe curiosity is the key to a well-lived life.

At Road Scholar, we are committed to fostering a culture of inclusivity and belonging. We believe that by valuing a wide range of perspectives and experiences, we create a stronger, more innovative organization that reflects the communities we serve.

In addition, we are dedicated to bringing an environmentally sustainable organization. From the way we design our programs to how we operate as a team, we are striving to reduce our environmental impact and create a positive legacy for future generations.

About Road Scholar

We're looking for a creative, data-savvy, and strategic Social Media & Community Specialist to join our team. This role is a key driver of our social media presence, responsible for developing platform-specific content and campaigns, managing our online communities, and using data to inform strategic decisions.

Road Scholar offers a remote-first work environment. The compensation range for this exempt level salaried position is $59,000 - $65,000 based on experience.

In this role, you will provide...

Content Strategy & Collaboration

1. Develop and own platform-specific content strategies in close collaboration with the Social Media team.
2. Lead cross-functional collaboration with internal teams—including writing, design, and data—to develop and execute campaigns and initiatives.
3. Translate community insights and social listening data into actionable content strategies and creative briefs.
4. Stay ahead of industry trends, best practices, and emerging platforms to test new ideas and keep our content fresh and relevant.

Analytics & Performance Tracking

1. Analyze key engagement metrics to independently assess the effectiveness of all social media efforts.
2. Conduct in-depth analysis of audience behavior to provide strategic recommendations for content and campaign improvements.
3. Work closely with the data team to apply insights and optimize content performance and future strategy.

Community Management & Social Listening

1. Independently manage and respond to comments, messages, and discussions across Road Scholar’s social media channels, making real-time decisions that align with brand guidelines.
2. Proactively identify and escalate customer service issues, working directly with the Participant Experience team to ensure timely and effective resolutions.
3. Foster meaningful conversations and a sense of community by developing and implementing engagement strategies.
4. Utilize social listening tools to monitor industry trends, brand sentiment, and key discussions, and synthesize these insights to inform broader strategy.

We're seeking someone who...

1. 1-3 years' experience using social media marketing strategies.
2. Degree in marking, communications, writing or another related major highly preferred, or equivalent experience.
3. Skilled written communicator who views social media captions as an art.
4. Thrives on both independent work and collaboration, taking ownership of projects from start to finish.
5. Is creative, curious, and eager to test new ideas.
6. Has a data-driven mindset and can interpret key metrics to assess campaign success.
7. Has a solid understanding of social media marketing principles (professional experience is a plus, but personal content creation experience is also valued).
8. Is organized and detail-oriented while balancing multiple projects.
9. Bonus: Experience with tools like Hootsuite, Meta Business Suite, Meta Ads Manager, or social media analytics platforms (but not required).

If this sounds like you, we’d love to hear from you! Apply today and help us bring the joy of educational travel to learners worldwide.

For serious consideration resume and cover letter required. Please also submit a social media portfolio or samples with your application.

Why join the Road Scholar Team...

We offer a competitive compensation and benefits package!

1. Medical, Dental and Vision Insurance (with a substantial employee subsidy!)
2. 403(b) Retirement Plan with a company match of 5% after 1 year of employment!
3. Up to 20 days of PTO annually, accrued every payroll cycle
4. Enjoy a paid week off, in addition to your PTO, at the end of December to enjoy the holiday season!
5. A generous employee discounts on our programs
6. Access to obtain a Care.com membership
7. As a Road Scholar employee, you can opt-in to receive an IATA membership
8. We take professional development seriously which is why we provide LinkedIn Learning access to all employees amongst other professional development opportunities
9. That’s right, we’re fully remote!
10. To learn more about our benefits offerings, check us out at https://www.roadscholar.org/careers/

Equal Opportunity Employer

Road Scholar supports diversity in our staff, participants, and programs. An Equal Opportunity Employer Road Scholar values and supports individual differences and strives to create an environment that contributes to the success of both the individual and the organization. As an Equal Opportunity Employer, we consider applicants for all positions without regard to race, color, religion, gender, national origin, age, sexual orientation, pregnancy, illness, marital or veteran status or disability or any other status protected by applicable law.

Cybersecurity

At Road Scholar, we are committed to cybersecurity and to providing a safe experience for job seekers. All official communication regarding employment opportunities will come exclusively via email from the official Road Scholar domain or from our applicant tracking system URL recruiting.ultipro.com. We never conduct interviews through texting applications or instant messaging platforms. If you receive an employment offer or other correspondence from an individual at Road Scholar you have not met, or from a non-Road Scholar email domain, it may be a phishing attempt.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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