Sr Media Planner/Buyer

Job Description

The Senior Media Planner/Buyer will develop and implement overall media strategies and plans for MarCom Group and our clients.

Supervisory Responsibilities

1. The Senior Media Planner/Buyer position does not supervise other employees.

Duties & Responsibilities

1. Research client needs and provide insight into advertising opportunities.
2. Responsible for all media planning, negotiation and buying for our clients.
3. Determine the best strategic media mix given the nature of the target audience, client’s business objectives, budget, creative imperatives, and preferred advertising media.
4. Monitor performance of client advertising campaigns, suggesting optimization, and reporting results.
5. Stay up to date with the current media landscape and latest media trends.
6. Build and maintain relationships with our clients and with advertising and media platforms.
7. Work with Account Managers and Creative Directors to present media plan recommendations to client teams.
8. Support Media team as needed or assigned.

Knowledge, Skills, & Abilities

1. Strong knowledge of all existing media, including TV, radio, streaming services, digital, programmatic buying, social platforms, and emerging media options.
2. Ability to use a variety of advertising analytics tools, databases, and spreadsheet programs to track and manage advertising campaigns.
3. Negotiation skills: value-added, total cost, etc.
4. Excellent interpersonal and communication skills.
5. Good analytical and organizational skills.
6. Effective at working under pressure and meeting tight deadlines.

Education & Experience

1. Bachelor’s degree in business, market research, communication studies, marketing or relevant field.
2. 7+ years of experience in media planning and buying.
3. Proven success at effective media planning, negotiation skills and buying acumen.
4. Professional certification a plus.
5. Government account experience and recruitment experience is a plus.

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