Overview:

Lifeway is seeking a Marketing Strategist, Bibles & Reference to help grow our Bible & Reference category through multi-channel strategies, campaign execution, and strong project leadership. This is a remote-eligible role ideal for a creative marketer who thrives in a fast-paced, mission-driven environment and is passionate about using marketing to reach and disciple people through God’s Word.

Why Lifeway?

Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.

Learn more about our culture at team.lifeway.com/culture-code

This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings. #LI-Remote

Responsibilities:

1. Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
2. Lead quarterly marketing campaigns and launches for Bible and reference products.
3. Develop briefs, timelines, and promotional strategies across print, digital, email, and retail channels.
4. Plan and execute email, paid social, and SEO campaigns; manage digital content on csbible.com, bhpublishing.com, and lifeway.com.
5. Analyze campaign performance and adjust tactics accordingly.
6. Coordinate with internal and external teams on asset creation, approvals, and launch execution.
7. Oversee video and image production; manage content for product pages and catalogs.
8. Track budgets and work with vendors for invoicing, procurement, and creative services.
9. Support Lifeway presence at conferences and events.
10. Moderate travel, occasionally overnight

Qualifications:

Education

1. Bachelor's degree in Marketing, Communications or related field-required
2. Master’s degree, preferred
3. Advanced graduate degree (PhD, etc), not required

Skills, Knowledge, & Experiences, required

1. 5+ years of marketing experience in corporate or agency settings
2. 3+ years of experience in digital/email/video marketing
3. 2+ years of experience coordinating projects or executing digital campaigns
4. Proficiency in marketing and project platforms like Salesforce Marketing Cloud, Workfront, Basecamp, and GA4
5. Strong strategic, analytical, and communication skills
6. Demonstrated success managing multi-channel campaigns with measurable results

Skills, Knowledge, & Experiences, preferred

1. Experience in publishing, ministry, or Christian retail markets - strongly preferred
2. Experience with Salesforce Marketing Cloud, Workfront, Basecamp, and GA4 - strongly preferred
3. Familiarity with WordPress, HTML, SharePoint, Firebrand
4. Experience managing vendors, media production, or event support