We are seeking a creative and strategic Social Media Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our digital platforms. This role requires a deep understanding of social media trends, excellent communication skills, and the ability to analyze performance metrics to optimize content.

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Fargo Funding on LinkedIn

@fargofunding on Instagram

Duties

1. Develop and execute comprehensive social media marketing strategies across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
2. Create engaging content tailored to each platform, including graphics, videos, and written posts that align with our brand voice.
3. Utilize tools such as Hootsuite, Buffer, and Adobe Creative Suite for scheduling posts and managing campaigns.
4. Conduct SEO and keyword research to enhance visibility and engagement of social media content.
5. Monitor social media channels for trends using social listening techniques to inform content creation.
6. Analyze performance metrics using Google Analytics and web analytics tools to measure the success of campaigns and adjust strategies accordingly.
7. Manage public relations efforts through effective communication with followers and influencers.
8. Collaborate with the marketing team on branding initiatives and e-commerce strategies.
9. Oversee community management by responding to comments, messages, and inquiries in a timely manner.
10. Proofread all content for accuracy and alignment with brand standards before publication.
11. Stay updated on industry trends in digital marketing, photography, video editing, graphic design, and relationship management.

Requirements

1. Proven experience in social media management or digital marketing roles.
2. Proficiency in Adobe Photoshop, Adobe Illustrator, video editing software, and graphic design principles.
3. Strong understanding of social media marketing strategies including Facebook Advertising.
4. Excellent written and verbal communication skills with a keen eye for detail.
5. Familiarity with web analytics tools such as Google Analytics to track performance metrics.
6. Ability to work collaboratively within a team while also being self-motivated.
7. Experience in public relations or relationship management is a plus.
8. Knowledge of e-commerce platforms is beneficial.
9. A passion for storytelling through digital mediums. If you are ready to take your social media expertise to the next level in an innovative environment, we encourage you to apply.

Job Types: Full-time, Contract

Pay: $100,000.00 - $120,000.00 per year

Work Location: Remote

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