Buffalo Groupe is a collection of agencies, events and media properties dedicated to “escape marketing,” in the realms of active sport, outdoor recreation, wellness, travel and tourism and real estate. Buffalo Groupe is looking for an SEO- and content-focused writer to join the Digital Team and work on a wide range of clients across our three marketing agencies (Buffalo Agency, 54 Brands, BGRM). The position is available in-office (Charleston, SC), hybrid or fully remotely.

Please provide a link to a portfolio that demonstrates sample work relevant to the job scope below – this can be made up of samples from professional work or personal projects but should feature long-form web-based writing (websites, landing pages, blog posts, digital journals or magazines). We will not be able to consider candidates who do not provide samples of relevant work.

Key Job Functions:

• Write clear, concise and grammatically correct website, blog and landing page copy across a wide range of clients and industries – with a heavy emphasis on golf product and lifestyle


• Produce content that is both engaging to the user and optimized for search engines


• Work independently to write and deliver projects on time


• Perform ongoing keyword research including discovery and expansion of keyword opportunities


• Write headlines, meta descriptions and alt tags to optimize content through SEO best practices


• Incorporate keywords and SEO best practices in web copy


• Develop and maintain a clear and consistent brand voice


• Research topics as needed to supplement provided materials


• Understand feedback and make necessary changes in a timely manner

Desired Skills & Experience:

• 3-5 years of experience in SEO and content writing, preferably at an agency (certifications a plus)


• Understanding of basic SEO concepts (non-technical) and how they apply to content marketing


• Strong written communication skills


• Proofreading and editing experience a plus


• Good interpersonal and verbal communication skills


• Extreme attention to detail


• Keyword research experience


• Experience with SEO tools like SEMrush; experience with Google Analytics for reporting purposes a plus


• Ability to manage multiple projects simultaneously while delivering polished work under tight deadlines


• Familiarity with commonly used style guides and an interest in the latest SEO trends


• Self-motivated and well-organized with an eagerness to learn


• A collaborative mindset


• An appreciation of or even a passion for the game of golf, active sport, outdoor recreation and wellness