Digital Marketing Specialist
Are you a data-driven digital marketing expert looking to make a real impact? We’re seeking a Digital Marketing Specialist to join our team and drive our online growth. You'll use your skills in marketing automation, paid advertising, and SEO to attract, engage, and convert potential customers. If you're passionate about data-driven results and want to be part of a dynamic team, we want to hear from you.
Key Responsibilities:
- Lead Generation/Qualification: Develop and execute targeted marketing campaigns to attract and convert qualified leads.
- Marketing Automation: Implement and optimize automated workflows to nurture leads and improve customer experiences.
- Paid Advertising: Manage paid search, display, and social media campaigns for maximum ROI.
- SEO: Conduct technical SEO audits and implement strategies to improve search engine rankings.
- Conversion Optimization: Conduct A/B testing and data-driven optimization to improve website and campaign performance.
- Reporting & Analytics: Analyze campaign data to measure effectiveness and identify areas for improvement.
- CRM Management: Accurately track and manage leads within our CRM system, ensuring data accuracy and up-to-date information.
- Sales Support: Provide sales teams with qualified leads and relevant information to facilitate successful sales conversations.
- Market Research: Stay up-to-date on industry trends, competitor activities, and target market preferences.
Preferred Qualifications & Knowledge:
- You have 3+ years of experience in digital marketing, with a focus on lead generation and marketing automation.
- You’re a pro with marketing tools, HubSpot, GA4, Canva, SharePoint, Microsoft Dynamics.
- You’ve got a data-driven mindset, and nothing excites you more than diving into the numbers to optimize performance.
- Proven experience in lead generation and marketing campaigns.
- Excellent communication and interpersonal skills.
- Analytical mindset and ability to interpret data.
- Creative problem-solving skills.
About Per Mar
For over 70 years Per Mar Security has been the largest, family-owned, full-service security company in the Midwest. Trusted by more than 60,000 customers, we’ve dedicated ourselves to protecting our communities and the people who call them home. We’ve invested in the industry’s cutting-edge technology and the best in the business, to give Per Mar the competitive advantage.
Why Per Mar?
- Enticing Compensation Package
- Dynamic & Supportive Team – We want you to succeed. We provide training refreshers and various resources to enhance your success.
- Competitive Benefits - Excellent health, dental, vision and 401(k) with tiered matching. Not to mention, new tuition reimbursement, mileage reimbursement, and cell phone reimbursement.
- Impactful Work – Per Mar truly cares about its people and customers. We established our own Charity Fund to give monetary support to organizations in the communities we serve to alleviate problems and strengthen culture and educational programs. To date, we have contributed $1.5 million and counting.
#PMADM
Work with the best! Per Mar Security, an industry leader in providing integrated security solutions, is seeking hardworking motivated people.
Established in 1953, Per Mar Security Services is the largest, family-owned, full-service security company in the Midwest with more than 2,600 team members, operating in 25 branch locations. The company provides full-service security solutions for homes and businesses including security officer services, smart home automation, burglar and fire alarms, access control, security cameras, alarm monitoring, investigative services and background checks.
