What you will be doing:

• Develop and execute partner strategy and annual marketing calendar
• Responsible for building PCNA brand recognition through promotional industry association websites, search aggregators, and associated advertising and awareness opportunities
• Key PCNA marketing contact for third party industry associations
• Work with association partners to identify and qualify opportunities, monitor placements, evaluate performance, and provide recommendations
• Owner of the PluggedIn program for PCNA, providing top-tier customers with education, insights, and selling tools to support current lifestyle, social, and business trends
• Develop comprehensive engagement plans and campaigns to drive traffic, engagement, and demand
• Create pre- and post-event messaging campaigns and develop content to drive thought leadership and trade show efforts
• Develop strategy, customer journey, and execute tactics of trade shows and events including webinars
• Communicate campaign vision and lead buy-in from key internal stakeholders including product development, channel managers, and marketing leadership.
• Collaborate with Product Marketing Manager to ensure positioning high volume items to drive growth
• Collaborate with omnichannel team to optimize campaign components including digital, display, email, social, etc.
• Monitor competitive position and messaging to ensure best in class representation for PCNA
• Create measurement plans for initiatives, review data, and provide analysis and direction to track performance of actions and pivot as needed
• Manage asset update/refresh as needed to facilitate pricing updates, new product launches, clearance, and discontinued products
• Work closely with Program Manager and Marketing Manager on content and program development
• Collaborate with Marketing Operations team to drive lead generation

What you will need to bring to the role:

• Exceptional attention to detail, with strong organizational skills and financial management abilities
• Excellent interpersonal and negotiation skills
• Strong verbal, written communication, negotiation, and presentation skills
• Ability to handle multiple projects and priorities in a fast-paced environment; deadline-driven
• People management; ability to lead, coach, and delegate

Minimum Requirements

• BS/BA in Marketing, Communications, or related field
• 5+ years of marketing experience with a focus on marketing strategy and communications or related
• Minimum 2 years of experience as trade show coordinator, event manager, or equivalent experience
• Experience in the promotional products industry a plus

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