We are seeking a skilled Meta Ads Manager to create, execute, and optimise advertising campaigns across Meta platforms (Facebook, Instagram, etc.). The ideal candidate has a deep understanding of ad performance metrics, targeting strategies, and is proficient in generating compelling ad creative that drives engagement and conversions. This role will work closely with our creative and analytics teams to refine ad strategies and deliver measurable results.

Key Responsibilities:

• Campaign Strategy & Planning:
• Develop comprehensive ad strategies that align with our business objectives.
• Identify target audiences and optimise ad placement for maximum reach and engagement.
• Ad Creation & Content Management:
• Collaborate with creative teams to produce visually engaging ad content.
• Write compelling ad copy tailored to our brand voice and audience.
• Performance Tracking & Optimisation:
• Monitor ad performance using Meta’s analytics tools, adjusting as needed to maximise ROI.
• Conduct A/B testing on creatives, formats, and targeting strategies.
• Budget Management:
• Allocate ad spend effectively to optimise for conversions within budget.
• Track spending and adjust campaigns to stay within financial targets.
• Reporting & Analysis:
• Generate regular reports on key performance metrics and provide insights on ad effectiveness.
• Identify trends and suggest improvements based on data analysis.
• Audience Engagement & Growth:
• Utilise retargeting, custom, and lookalike audiences to enhance engagement.
• Explore new audience segments to drive customer acquisition and brand awareness.

Qualifications:

• Proven experience in Meta Ads Manager, with a track record of successful campaigns.
• Strong analytical skills and ability to interpret ad metrics.
• Excellent communication and copywriting abilities.
• Knowledge of trends in social media advertising and Meta’s platform updates.

Job Type: Part-time

Pay: $30.00 - $45.00 per hour

Expected hours: 10 – 20 per week

Experience:

• Google Analytics: 2 years (Required)
• Facebook Advertising: 3 years (Required)

Work Location: Remote