The Marketing Production Manager works with Marketing Director and internal groups to execute annual advertising and marketing campaigns. They collaborate with vendors, co-workers and internal clients to drive projects to completion in a timely and effective manner and provide targeted, persuasive copy which achieves campaign goals. They are also responsible for developing and maintaining marketing systems and processes to facilitate projects and manage timelines. This is a full-time, non-exempt position that is eligible for remote work within the US.
Advanced Textiles Association (ATA) is a member-owned, member-driven trade association representing the global industrial fabrics industry. We have been serving the specialty fabrics industry since 1912 when fourteen manufacturers of canvas and awnings met and formed the National Tent & Awnings Association. The manufacturers decided to establish the trade association, and since this first gathering, the association has expanded in scope and purpose, and changed its name more than once, to become the largest textile trade association in the world. ATA is the largest, most comprehensive trade association serving this industry, and provides value to its members through events, publications, education, networking, business resources, industry advocacy and more. We work with members to provide sourcing solutions and referrals throughout the sales and production cycle. We deliver timely industry content to help members stay informed about their marketplace and our divisions provide market-specific activities and benefits to members.
Duties and Responsibilities:
Copywriting and Creative

• Drafts and edits a wide range of marketing communications across multiple platforms, including print and online, social media, advertising copy, e-mail blasts, event brochures and related pieces
• Works with design team to generate professional final documents which meet brand standards and achieve marketing and company goals
• Serves as copywriter, editor, and internal consultant for developed materials, maintaining and continually improving corporate messaging, brand and voice
• Makes content recommendations based on business and user needs
• Maintains awareness of customer, competitive, and industry trends in style, voice and messaging
• Collaborates with members of the Marketing team to maintain the overall look, feel, and branding of our organization

Marketing Support & Production

• Assists the Marketing Director and Design team with formulation of strategic marketing plans and initiatives and executes assigned elements of those plans, including but not limited to print, online, social media, e-mail and other collateral
• Helps establish long-term goals for targeting and reaching new markets
• Develops and maintains systems and databases to facilitate projects from inception to completion, specifically focusing on accomplishing set goals, and managing timelines and budgets where required
• Under direction of the Marketing Director, oversees multiple projects with varying timelines and ensures their timely execution
• Monitors and analyzes the effectiveness of all projects
• Serves as a point person of email deployment system
• Gather data and submit audience requests forms, serve as point person for any audience requests
• Manage email calendar and audience development for emails outside of marketing
• Travel to Expo and other shows as assigned
• If local, meet at the office for monthly in person team meetings, or at least twice annually if not local
• Uses Excel to makes custom lists for Member Renewal emails
• Creating, testing and deploy monthly digital publication emails
• Maintain and update ads in various locations
• Maintain ATA social media

Requirements: Qualifications/Competencies:

• 3-5 years’ experience in marketing or advertising writing-intensive role with a solid background in writing and editing clear, lively and inspiring copy for a variety of destinations, preferably in a business-to-business setting
• Bachelor’s degree in marketing, communications, or related field
• Self-starter, highly organized, and able to work well at all levels of the organization to build relationships and influence others
• Well-defined proofreading skills
• Must be reliable and detail-oriented
• Must possess excellent marketing communication, writing and proofreading skills
• Must be able to work in a professional, fast-paced and team-oriented work environment
• Calm, professional and customer-friendly in stressful situations
• Excellent judgment, interpersonal skills and discretion
• Must be able to communicate with a wide variety of individuals. Must be able to understand directions, communicate, and respond to inquiry in various forms and various levels of marketing expertise
• Ability to multi-task and prioritize
• Strong attention to details, deadlines, documentation and project timelines
• Experience designing and executing effective social media campaigns
• Excellent organization, time management, and communication skills
• Familiarity with e-mail blast programs (Real Magnet experience strongly preferred)
• Direct mail experience a plus
• SEO/analytic experience a plus
• Basic understanding of html coding and an eye for layout a plus
• Experience with Adobe Acrobat preferred
• Travel up to 5%
• Must be able to move about building and within/between workstations, sit for long periods of time and be able to lift 25-50 lbs.
• Eligible for full-time remote with professional home workspace available.
• Must reside within continental US with preference to a candidate local to Roseville, MN office

Job Type: Full-time

Pay: $55,000.00 - $60,000.00 per year

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