Forney Industries is one of America’s longest operating family-owned welding and metal working product companies. Forney is celebrating its 90th anniversary, and introduced the first publicly available arc welder in the 1940’s. With such a longstanding history, it’s safe to say that Forney Industries has been there for welders and metalworkers since the beginning of the trade. Headquartered in Fort Collins, Colorado, the company now offers more than 5,000 products for the automotive, hardware, farm and ranch, and do it yourself markets. Distributing products to all 50 states, Forney has an extensive customer network, and is committed to providing the highest standard products and customer service possible. Forney offers base salary, generous bonus potential, and employee benefits including 401K and Profit Sharing. Medical, Dental, Vision, Life, and Pet insurance. Flex spending accounts as well as other optional plans.

Salary range: $21.60 to $26.50 per hour.

Reporting directly to the Marketing Director, the Digital Marketing Specialist will be responsible for coordinating all digital marketing assets and campaigns, working closely with the sales field and product line team to coordinate digital campaign efforts, email marketing and social media content. This position maintains key digital marketing platforms including but not limited to: NetSuite SuiteCommerce, Facebook, Twitter, LinkedIn, TikTok, Pinterest, YouTube, and Instagram. Graphic design skills will be required to create content as necessary for digital platforms. The Digital Marketing Specialist’s duties include analyzing incoming data and identifying key data points and trends as well as reporting insights as necessary. This position may also perform short video and/or video editing as needed for social media. The individual has a good understanding of our commercial and consumer workflows to anticipate potential conflicts. This individual will be the lead graphic and asset coordinator for all Forney Industries’ web sites and social sites, working closely with both internal and external content support associates. Must thrive as a team player on collaborative efforts, manage multiple projects, and work well in a deadline driven environment.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Following Forney Industries Corporate Brand Guidelines

• Create digital content strategy working cross-functionally to develop, implement relevant, useful content and campaigns for target audiences and customers.
• Create graphics & content for digital campaigns. Oversee look & feel of all digital platforms and maintains consistency throughout.
• Recommend and implement social advertising initiatives.
• Manage day to day operations of primary social media platforms (Facebook, LinkedIn, Twitter, YouTube, Instagram and Pinterest. Stay current with knowledge of current social media trends, standards, and target audience behavior.
• Create and develop digital campaigns to support Forney Industries / Industrial Pro new products and promotions.
• Maintain marketing content on company websites. Experience with Suite Commerce preferred.

Create and execute strategies to expand presence/engagement on Forney Social Networks, web sites.

• Develop social media strategy to align with brand objectives.
• Develop and maintain social media content calendars.
• Monitor brand health through social channels.
• Execute email communications, implementing acquisition and retention, and successfully growing the email-marketing channel.
• Leverage email marketing tools to develop transactional, promotional, and informational content strategies that maximize member retention and acquisition.
• Develop and design HTML email campaigns.
• Optimize campaign performance through testing and segmentation. Support social media content by developing copy that works effectively for SEO purposes and posting for the brand across all social channels including Facebook, Twitter, LinkedIn, TikTok, Pinterest, YouTube, and Instagram.

Develop strategies based on standard practices and digital trends, taking into consideration budget constraints, product line changes, and target audience behavior. Stay current with knowledge of SEM tactics, standards, and platforms. Work closely with Product Line Team.

• Work with Forney consulting team and PR to build branding and community.
• Video knowledge, skills, and abilities;
• Proficient with DSLR/Camcorder and photo studio equipment and photo/Video editing software, including but not limited to, Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop.
• Knowledge of other related Adobe software (ie. Lightroom, InDesign, Illustrator…)
• Working knowledge of photo/video editing including cropping, masking, color correcting
• Understanding of digital image/video formatting and codec’s
• Organized, detailed and able to interpret instructions accurately
• Work within budget
• Review and analyze tracking tools.
• Report progress weekly, monthly, quarterly, and insights as necessary/requested.
• Work independently, on task, and meet all deadlines and budgets.
• Other duties as assigned.

Requirements

EDUCATION AND/OR EXPERIENCE:

• Bachelor degree in Marketing, Public Relations, Web Design, or similar field. Minimum of 2 years working experience in public relations/social media marketing in a consumer products goods industry preferred. PC proficient. Advanced knowledge of Adobe creative suite CC, specifically InDesign, Illustrator and PhotoshopWorking knowledge of Adobe Premiere Pro, Adobe After Effects, Lightroom, Microsoft Word and Excel. Experience on social networking sites including but not limited to Facebook, Youtube, Linkedin, Twitter. Experience with GoogleAdWords and Google Display Network is preferred. Experience with HTML is preferred.
• Proficient in the following platforms:

Adobe Creative Cloud: Photoshop, InDesign, Illustrator, Dreamweaver, Bridge, Acrobat

Microsoft Office: Word, Excel, PowerPoint

Facebook, Twitter, YouTube, LinkedIn

• Familiarity with the following platforms is a plus:

Suite Commerce, NetSuite

Pinterest, Google+, Instagram

Other tools including: AfterEffects, Premiere, and Lightroom.

Other Skills And Abilities

• Excellent communication skills both written and oral.
• Excellent attention to detail and accuracy while taking ownership and seeing work projects through to completion
• Be a positive contributor to the achievement of assigned departmental targets/goals.
• Ability to organize self and others while managing multiple projects in a fast-paced, deadline-driven environment
• Strong web writing skills and knowledge of digital writing trends/SEO necessary.
• Strong report writing skills.
• Strong social media marketing, email marketing, skills required.
• Strong creative problem-solving skills in both visual design and technical environments required.
• DSLR/video/photo equipment knowledge a plus.
• HTML5 & CSS3 skills and knowledge of Markdown is a plus.
• Knowledge of SEM practices and trends a plus.
• Knowledge of metalworking and welding is a plus.
• Working knowledge and experience using Microsoft office: Outlook, PowerPoint, Excel, and other data base and website-related software.
• Able to work effectively with multi-functional teams and executive staff.

KEY PERFORMANCE INDICATORS

• Social site penetration, growth, and engagement.
• Ability to meet deadlines and execute project requirements.
• Expansion of awareness and positive engagement for Forney Industries and brands.

Language & Mathmatical Skills

The ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. The applicant must be able to write routine reports and correspondence, to speak effectively before a group of employees, and to coach and/or teach employees.

The applicant must have the ability to add, subtracts, multiply and divide in all units of measure using whole numbers, common fractions and decimals. This person must have the ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

Reasoning Ability

Ability to interpret a variety of instructions furnished in written, oral, diagram or virtual on-line classroom. Must be a self-starter and able to perform tasks without direct supervision. Demonstrate accuracy and thoroughness and monitors own work to ensure quality. Maintaining strict confidentiality at all times.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job

While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision and peripheral vision.

Qualification Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skills and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

The work environment is a traditional office setting with occasional need to perform duties in a manufacturing / packaging/ production environment.

Please Note: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. Duties, responsibilities or qualifications may change at any time with or without notice.

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