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Overview

Job Title: Content Operations Coordinator

Company: SBH

Department: 9915 – Marketing Communications

Reports to (Title): Sr. Manager of Content Strategy and Operations

Essential Function

This paragraph is designed to identify the essential functions of the job. The summary will require only a few sentences and should answer the question: "why does this position exist?"

This role is critical to our monthly content coordination process and content team’s project management.

This position’s key function is to ensure that content execution is flawless and the deliverables are accurate and timely.

This position sits at the core of the content media team and serves as a conduit for information.

The person in this position is a key resource for accurate information on all products, promotions and projects for Sally Beauty and CosmoProf brands.

Primary Duties

Provide clear, concise statements using action verbs to describe what is done, with or for whom the action is taken and the purpose or outcome to be achieved. Responsibilities should be listed in order of percentage of time spent performing the actual duty.

40% Monthly Content Development Support

40% Monthly Content Project Management

20% Content Reporting and Administrative

Monthly Content Coordination / Project Management

• Support content development across all communication channels through product understanding, consumer shopping behavior, and trend insights

• Understand social, e-commerce, digital, and CRM channels to build stories that will drive conversion and generate traffic, supporting key brand priorities

• Stay in-tune with SEM/SEO teams to build messaging relevant to shopping trends

• Provide editorial and copywriting support for content storylines and editorial calendar

• Help build educational curriculum to support DIY education in hair color, care and nails

• Assist the team with the creation and distribution of digital content across media channels
• Work with Sr. Manager of Content Strategy and Operations as a liaison between multiple cross-functional groups (content strategy, influencer/PR, social media, paid social/media, category team, field marketing, merchandising team, CRM, e-commerce, and CoE) to lead monthly content.
• Responsible for project management for omnichannel content.

• Maintain and update content and production calendars based on changes and updates from the organization, as well as our team’s timelines, process documents, and more.

• Responsible for contributing to content briefs, production, distribution, and trafficking workflow of monthly content

• Collaborate and coordinate with in-house CoE on end-to-end production of content, including visual assets (photography, video, and curation) and copy-writing.

• Lead creative proofing/fact-checking and communicate feedback on behalf of our channel partners to the CoE.

• Traffic completed content to the paid and organic teams.

• Work with Sr. Manager of Strategy and Operations to support key projects/initiatives, such as our DIY University education program.

Reporting

• Work with channel owners to report content performance on a weekly, quarterly, and by-campaign basis.

• Deliver insights on industry/competitive news.

• Set up monthly cadence of insights share out meetings with all cross-functional partners.

Administrative

• Set up monthly meetings as it pertains to the content planning process.

• Administrative duties for special projects assigned.

Knowledge, Skills and Abilities

Indicate the minimum qualifications required to perform the job: work experience (including type of work and number of years required); education (including desired degree and field of study); specify certificate or license requirements.

• Prior experience with editorial content writing, e-commerce content development

• Understand SEM/SEO

• Understand digital media and strategies to improve conversion rate

• Beauty industry experience is a plus

• Copywriting experience is a plus

• Proficient in Microsoft Word, Excel, PowerPoint, Google Suite

• BA/BS required

Competencies / Attributes

Indicate relative “qualitative” or other important aspects that would enhance the ability to perform the job. i.e. detail oriented, customer focused, team player, etc.

• Self-starter, assertive, go-getter with high energy and desire to drive the business

• Exceptional relationship management skills

• Flexible to a fast-paced retail environment

• Strong sense of ownership and accountability

• Resourceful in solving problems

• Excellent people skills and an upbeat, enthusiastic attitude

• Strong organizational skills, keen attention to detail and follow through

Nature and Extent of Direct or Indirect Controls Exercised by the Supervisor

X Task Level High Departmental/Division Level High

Project Level High Consultative Level High

The amount of discretion or freedom this position has

• Strict Adherence to Guidelines

X Interprets and Adapts Guidelines

• Develops and Implements Guidelines

Working Conditions /Physical Requirements Indicate the normal working environment i.e. office, store, warehouse, etc. as well as any physical requirements required to perform the job duties (lifting requirement, dexterity, etc).

The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, retail stores, and residences or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated.

The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; using a keyboard, driving an automobile, etc. No special physical demands are required to perform the work.

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