The Employer Brand & Content Strategist is a conduit for collecting and telling Sevita stories for the purpose of attracting, engaging, and retaining top talent. They use content development and digital marketing skills to bring the Sevita employer brand to life through various content formats and digital platforms, building awareness of the Sevita brand and reputation as an employer of choice. This position is an integral part of the Employer Brand Team and resides within the Sevita Talent Acquisition business function.

This role is 100% remote and can be performed from anywhere in the US.

Responsibilities:

1. Mining, developing, distributing, and measuring employer brand content that supports awareness, talent attraction, and engagement strategies.
2. Collaborating with Employer Brand, Marketing, and Talent Acquisition colleagues to manage content development and activation processes and cadence; gathering and reporting out on content metrics, analyzing outcomes, and recommending opportunities for enhancements and improvements; identifying and developing new opportunities for content stories, campaigns, formats, and channels

Supporting employer brand and talent marketing strategies by:

1. Developing, activating, and measuring employer brand digital content in order to build awareness of the brand, and attract, and engage job seekers in working at Sevita
2. Develop multi-channel, multi-media content campaigns and accompanying visual assets (“hub and spoke” approach)
3. Develop engaging employment content for use in paid and organic digital advertising campaigns
4. Measure and analyze social media employer brand and campaign metrics; recommend opportunities for optimizing content
5. Establishing a consistent story-telling framework that focuses on Sevita stories through the lens of employees, and follows story-sharing best practices, especially those used in brand marketing
6. Collaborating with colleagues to:
7. Develop a content cadence that supports employer brand activation and sustainment across social channels and job seeker platforms
8. Plan and develop photo and video assets to support employer brand content strategies and themes
9. Monitoring and measuring Sevita’s employer brand perception and social media activity on platforms and employment-related websites such as Facebook, Instagram, Glassdoor, Indeed, LinkedIn
10. Collaborating with marketing and communications colleagues across the organization and in local entities to identify stories that illustrate Sevita’s mission, purpose, and values through the eyes and voices of employees and repositioning those to attract and engage job seekers and potential applicants.
11. Partnering with TA teams to recommend, develop, manage, and measure paid social media marketing campaigns to attract candidates and increase brand/sub-brand awareness
12. Partnering with Brand Marketing and Communications teams to ensure employment content alignment, messaging, and timing consistency across external-facing channels
13. Supporting TA team knowledge and understanding of recruiting and TA operations processes by developing and managing TA content on Sevita Source (intranet).

Qualifications:

1. Bachelor’s degree in marketing, communications, writing, advertising, or a related field
2. At least 2 years of employer brand experience, preferably within healthcare or service industry
3. Strong creative writing and storytelling skills, with a demonstrated ability to craft compelling brand narratives
4. Experience planning and executing social media campaigns, with a strong understanding of platform strategy, audience engagement, and performance analytics
5. Results-oriented and data-driven, with the ability to evaluate campaign effectiveness and apply insights to continuously improve strategy
6. Experience leading brand-related projects with multiple tasks of varying complexity
7. Experience using a content management and scheduling system
8. Highly collaborative, excellent interpersonal and relationship building and partnering skills

Preferred Qualifications:

1. Graphic design knowledge and skill using Adobe Photoshop and Canva
2. Highly proficient in Microsoft products, excellent use of Excel and PowerPoint
3. Proficiency in Phenom CRM and CMS

Why Join Us?

1. Full compensation/benefits package for employees working over 30 hours/week
2. 401(k) with company match
3. Paid time off and holiday pay
4. Enjoy complex work that makes a difference in the lives of those we serve
5. Career development and advancement opportunities across a nationwide network

Sevita is a leading provider of home and community-based specialized health care. We believe that everyone deserves to live a full, more independent life. We provide people with quality services and individualized supports that lead to growth and independence, regardless of the physical, intellectual, or behavioral challenges they face. We’ve made this our mission for more than 50 years. With Corporate operations located in the Boston Seaport, Lawrence, Massachusetts and Edina, Minnesota, today, our 40,000 team members continue to innovate and enhance care for the 50,000 individuals we serve.

As an equal opportunity employer, we do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, citizenship, or any other characteristic protected by law.