Are you passionate about marketing, data science, and the dynamic fusion of the two? Are you ready to dive into a role that offers a blend of creativity and technical acumen, all while working with a forward-thinking, entrepreneurial team?

We’re looking for a Senior Google Paid Search (SEM) Manager with a strong focus on generating leads and new memberships for fitness clubs and gyms.

About Us:

Instinctive Insights is a fast-growing, data-driven marketing agency helping fitness clubs and gyms maximize profitability from their marketing campaigns. We go far beyond clicks and leads — our predictive models and ROI tracking connect marketing dollars directly to new memberships and bottom-line growth.

Responsibilities:

1. Proven experience setting up, managing, and optimizing Google Ads Search, Display and YouTube campaigns.
2. Skilled in keyword research and competitor analysis to identify and capitalize on growth opportunities.
3. Ability to monitor campaign performance with a strong focus on CPL (Cost per Lead) and CPA (Cost per Acquisition) metrics.
4. Solid understanding of Google Tag Manager, Google Analytics (GA4), Google Search Console, and Google Business Profile (Google My Business).
5. Experience developing ad copy, ad extensions, and landing page recommendations that drive results.
6. Experience with Quality Score, Ad Rank, and how it works to gain more clicks at a lower cost per click.
7. Competence in maintaining accurate UTM tagging for all traffic sources and campaigns.
8. Strong ability to multi-task and manage multiple client accounts simultaneously.
9. Commitment to staying up-to-date on Google Ads trends, policy changes, and best practices.
10. Expertise in budget management, ensuring proper pacing and efficient spending to meet ROI goals.
11. Data-driven mindset with the ability to interpret insights and make actionable optimization recommendations.

Desired Experience (Not Required, but a Plus):

1. Basic understanding of HTML and PHP code.
2. Experience working with WordPress websites.
3. Familiarity with Zapier for workflow automation.
4. Experience using CallRail for call tracking.
5. Experience using Agency Analytics or similar reporting platforms.
6. SEO experience or understanding of on-page and off-page optimization principles.

What We’re Looking For

1. Curiosity, intelligence, and eagerness to contribute to our client's success.
2. Expert-level analytica and interpretation of data.
3. An absolute master of all things Google.
4. Strong written communication and attention to detail.
5. Strong technical skills with setting up campaigns, lead tracking and wiring to feed leads into various systems.

Why Join Instinctive Insights?

1. Work remotely in a flexible, entrepreneurial environment.
2. Unlimited PTO and Simple IRA matching.
3. A free gym membership of your choice.
4. Join a team where your campaigns translate into real memberships, not just vanity metrics.

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

1. 401(k)
2. 401(k) matching
3. Employee discount
4. Flexible schedule
5. Paid time off
6. Professional development assistance

Application Question(s):

1. Why should you be considered for this job vs. all the other candidates?

Experience:

1. Google Ad Manager: 2 years (Required)
2. Google Analytics: 2 years (Required)
3. Google Search Console: 2 years (Required)
4. Google Tag Manager: 2 years (Required)
5. WordPress: 2 years (Preferred)
6. Zapier: 1 year (Preferred)
7. Call Rail: 1 year (Preferred)
8. SEO: 1 year (Preferred)

Work Location: Remote

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