We are Professional Assist Corporation (PAC), an employee-owned, organization operating a group of professional membership associations including Associated Bodywork & Massage Professionals (ABMP), Associated Skin Care Professionals (ASCP), Associated Hair Professionals (AHP), and Associated Nail Professionals (ANP). Our brands support 110,000 members across the beauty and wellness fields with liability insurance, education, business tools, and professional advocacy. We’re a tight-knit, high-performing team based in beautiful Genesee, Colorado (just outside Golden), embracing a hybrid work culture with 3 in-office days (Tues–Thurs) and remote flexibility on Mondays and Fridays.

Who You Are

You are a strategic content marketer with a love for translating brand voice and vision into meaningful, measurable impact. You're equally adept at planning a campaign, writing a blog, updating a landing page, and diving into analytics to assess what’s working. You thrive in fast-paced environments, bring structure to complexity, and are passionate about crafting high-quality content experiences that engage, inform, and convert. You bring a strategic mindset and bias toward action. You’re able to shift between 30,000-foot planning and 3-foot execution fluidly and are adept at managing and steering projects. You can lead an effort but also be a role player and valued contributor.

This position reports to the Head of Marketing and will rely on collaboration with your teammates. You will be partnering with communications, member services, product, school sales, education, and design teams to deliver compelling content that supports lifecycle marketing, member engagement, and business growth across PAC’s portfolio of brands.

Responsibilities

1. Lead and implement a unified content strategy across PAC brands to support go-to-market (GTM) initiatives, product and program launches, events, and lifecycle marketing campaigns.
2. Manage and evolve PAC’s community engagement strategy, supporting ongoing content creation, moderation, and meaningful interactions within online communities.
3. Own and maintain marketing websites across PAC brands, ensuring content accuracy, brand consistency, and message resonance.
4. Oversee SEO strategy and performance, driving organic traffic growth, optimizing for search intent, and continuously testing messaging to improve conversion rates.
5. Write and edit high-impact content including blogs, user guides, scripts, email campaigns, product updates, website copy, and other member-facing communications.
6. Establish and maintain content best practices including style guides, governance systems, and a content reuse strategy.
7. Build and manage a rolling content roadmap that aligns with business needs and supports engagement across the member lifecycle.
8. Analyze performance data and market research to inform content improvements and strategy shifts, using internal and external feedback to enhance impact.
9. Identify and fill content gaps in the member journey in partnership with the Head of Marketing.
10. Implement structured processes and workflows that support content planning, production, and feedback cycles across multiple teams.
11. Yearly audit and maintenance of transactional member communications.

Knowledge, Skills, and Abilities

1. Excellent writing, editing, and storytelling skills with the ability to match tone and style for various audiences in a highly regulated industry.
2. Curious, adaptable, and eager to evolve and improve systems and experiences.
3. Demonstrated experience managing content strategy across channels (web, email, blog, community, SEO).
4. Strong understanding of website CMS platforms, analytics tools (Google Analytics), marketing automation (Informz), and SEO tools (SEMrush).
5. Strong project management skills with experience using Monday.com (or similar) to coordinate cross-functional work and meet deadlines.
6. Creative problem-solver who can translate complex ideas into clear, user-friendly content.
7. Proven ability to analyze performance data and apply learnings to optimize content strategies.
8. Ability to prioritize effectively across short-term deliverables and long-term strategic initiatives.

Qualifications

1. 5+ years of experience in content, lifecycle or community marketing.
2. B2B or professional membership/association experience is a plus.
3. Proficiency in SEO best practices and tools.
4. Familiarity with community management platforms and marketing automation tools (NetForum and Informz experience is a big plus!).
5. Bachelor’s degree in marketing, business, or related field preferred.

Compensation

For this salaried, exempt position, the compensation range is $85,000 to $100,000 per year.

The pay for this job level is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) responsibilities of the job, education, experience, knowledge, skills, and abilities, as well as internal equity, alignment with market data, applicable bargaining agreement (if any), and other law.

Benefits

1. Comprehensive health insurance, including medical, dental, vision, accident, life, and disability options offered
2. Paid time off (PTO) accrues per hour worked; you can earn up to 17 days of PTO in the first year. PTO accruals increase after 2 years of employment (up to 20 days per year) and after 10 years of employment (up to 23 days per year).
3. Eight paid standard holidays
4. One paid day to volunteer annually
5. Eligible for a two-week paid sabbatical after 5 years of employment
6. Immediate 401 (k) participation with up to 5% company match
7. Inclusive workplace—an Equal Opportunity Employer
8. $400 annual Beauty and Wellness Allowance

How to Apply

Ready to take your career to the next level? We'd love to hear from you!

Please submit your resume along with:

1. A link to your Portfolio or GitHub profile showcasing relevant projects
2. Brief cover letter highlighting your B2B content marketing experience
3. Any relevant certifications or project examples

Applicants must be authorized to work for any employer in the United States of America. We are currently unable to sponsor or take over sponsorship of an employment visa, and we are not enrolled in the E-Verify program.

Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Job Type: Full-time

Pay: $85,000.00 - $100,000.00 per year

Benefits:

1. 401(k) 5% Match
2. Dental insurance
3. Disability insurance
4. Employee assistance program
5. Health insurance
6. Life insurance
7. Paid time off
8. Parental leave
9. Vision insurance

Experience:

1. marketing content management : 4 years (Preferred)
2. marketing strategy across multiple channels: 1 year (Preferred)
3. writing and editing in a regulated environment: 1 year (Preferred)

Ability to Commute:

1. Golden, CO 80401 (Required)

Ability to Relocate:

1. Golden, CO 80401: Relocate before starting work (Required)

Work Location: Hybrid remote in Golden, CO 80401

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