Marketing Generalist Job in Chino, CA | Yulys
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Job Title: Marketing Generalist

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Company Name: HR Direct Services
Salary: $ 58,000.00
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$ 63,000.00 Yearly
Job Industry: Marketing and Advertising
Job Type: Full time
WorkPlace Type: On-Site
Location: Chino, CA, United States
Required Candidates: 1 Candidates
Skills:
Google Ads
Google Analytics
Copywriting
Job Description:

Our company is a leader in high-performance dehumidifiers, air movers, and air purification products, is seeking a creative, detail-oriented, and tech-savvy Marketing Generalist to support our growing brand. This full-time, on-site role is ideal for a versatile marketer who can manage a wide range of marketing functions—from content creation and digital advertising to campaign coordination and brand communication. The right candidate is resourceful, data-driven, and eager to make an impact in a fast-paced, product-focused environment.

Key Responsibilities: Content & Campaign Development:

  1. Assist in developing, executing, and tracking integrated marketing campaigns.
  2. Create engaging content for digital platforms, email newsletters, product brochures, social media, and website updates.
  3. Support product launches with coordinated marketing materials and go-to-market strategies.

Digital Marketing:

  1. Maintain and update the company website and eCommerce listings (e.g., Amazon, Walmart, etc.).
  2. Assist in managing SEO/SEM efforts and monitor key analytics for continuous improvement.
  3. Support PPC campaigns (Google Ads, Meta Ads, etc.) and track ROI through analytics tools.

Social Media & Branding:

  1. Create and schedule content for multiple social platforms to boost brand awareness and engagement.
  2. Maintain brand consistency across all materials and campaigns.
  3. Monitor online presence, reputation, and competitor activities.

Trade Shows & Promotions:

  1. Support the planning and execution of trade shows, conferences, and promotional events.
  2. Coordinate the creation of collateral materials including banners, giveaways, and displays.

Marketing Operations:

  1. Collaborate with cross-functional teams (Sales, Product Development, Customer Support) to align messaging and improve customer experience.
  2. Assist in managing the marketing calendar, asset library, and vendor relationships.
  3. Conduct market research and competitor analysis to support strategy and innovation.

Qualifications:

  1. Bachelor’s degree in Marketing, Communications, Business, or a related field or Equivalent experience.
  2. 2+ years of experience in a marketing role (generalist or specialist).
  3. Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, or similar tools.
  4. Experience with email marketing platforms (e.g., Mailchimp, Klaviyo) and CRM systems.
  5. Familiarity with CMS platforms like WordPress, Shopify, or Magento Amazon Marketplace.
  6. Knowledge of SEO, Google Analytics, Meta Business Suite, and basic HTML is a plus.
  7. Strong written and verbal communication skills.
  8. Excellent organizational and multitasking abilities.
  9. Ability to work in a team environment and adapt to changing priorities.

Preferred Attributes:

  1. Passion for technology, environmental controls, or HVAC-related products.
  2. Hands-on experience working in a product-based or eCommerce company.
  3. Video editing or motion graphics experience is a plus.
  4. Bilingual (English/Spanish or English/Chinese) is a plus.

Job Type: Full-time

Pay: $58,000.00 - $63,000.00 per year

Benefits:

  1. Health insurance
  2. Paid time off

Schedule:

  1. 8 hour shift
  2. Monday to Friday

Education:

  1. Bachelor's (Required)

Experience:

  1. Marketing: 3 years (Required)

Ability to Commute:

  1. Chino, CA 91708 (Required)

Work Location: In person

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