777 Partners is a Miami-based, alternative investment platform that invests across a number of high-growth attractive verticals with a strong focus on financial services. 

777 Partners is looking for an experienced Lead Copywriter to join our growing in-house Marketing team to help guide, provoke and expand our brands’ tone of voice. Our firm’s strength lies in our diversified portfolio of companies across opportunistic markets, including aviation, SaaS, sports, media and entertainment, financial services, insurtech and more. We want to elevate our companies as leaders in their category by carefully crafting and tightening their brands to enhance business performance.

About You

You have a gift of translating complex offerings into simple and compelling ideas, helping drive the future of our B2C and B2B businesses along the way. You possess a knack for writing snappy content and get excited by using language to create powerful experiences across various consumer touchpoints.

You’ll be an integral part of our Marketing team in helping to shape the voice of our brands, guide teammates and management teams in bringing that voice to life, and work across a variety of assets and channels where the brand shows up.

Finally, you’re comfortable with ambiguity and navigating uncertainty. You see new, challenging briefs as an opportunity to research new industries, technologies, and products and expand your skillset to add value to the firm’s growing portfolio.

What you’ll do

• Develop and iterate conversion-focused copy across our companies’ advertising and marketing channels, including landing pages, Social and Search ads, Display and Email
• Build knowledge of products and services, target audiences and competitive landscape to produce copy for Landing Pages that will drive performance and raise the industry bar
• Deeply understand the consumer and brand strategy to best serve campaign messaging across product, social and advertising
• Help guide A/B tests within the growth funnel and extract data and learnings to optimize future campaigns
• Build relationships as a trusted partner with our management teams to develop the creative direction and content strategy of campaigns, using your knowledge of trends and cultural movements to guide your perspective
• Craft, tighten, and expand the brand personality and tone of voice for our companies on an ongoing basis and ensure a category-leading level of taste, quality, and execution
• Passion for writing, strong communication skills and a mastery of the English language

Minimum Basic Requirements

• Minimum 5 years of copywriting experience for high-growth B2C and B2B brands
• Strong branding and design instincts, with a deep understanding of brand development, content strategy and creative process fundamentals
• Experience conducting primary and secondary audience research for data and insights as well as turning that research into thoughtful, streamlined, structured stories
• Strong understanding of on-page and off-page SEO principles, and the ability to identify opportunities to optimize SEO-content
• Desire to work collaboratively in an environment that values innovation, flexibility, and creativity
• Results oriented and entrepreneurial in mindset
• A portfolio of work and copy examples you are proud of across categories/industries, demonstrating ideas, copy and best practices across various

Preferred Qualifications

• Focus of experience concepting for web, mobile, social and emerging platforms
• Ability to quickly produce content for our portfolio websites/landing pages, CRM and performance marketing channels with strategic sensibility
• Enthusiastic self-starter and problem solver
• Innovative, big-picture thinking grounded in real-world pragmatism
• Strong analytical and critical thinking skills
• Excellent communication and presentation skills

CERTIFICATIONS AND LICENSES 

• N/A 

PHYSICAL DEMANDS AND WORK ENVIRONMENT 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle, or feel objects, tools, or controls. The employee frequently is required to talk and hear. The employee is occasionally required to stand; walk; reach with hands and arms. The employee is rarely required to stoop, kneel, crouch, or crawl.  

The employee must regularly lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and the ability to adjust focus. The noise level in the work environment is usually moderate. 

EEOC 

777 Partners is an Equal Opportunity Employer. All aspects of consideration for employment and employment with the Company are governed on the bases of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law.  

More Information on 777 Partners

777 Partners operates in the Fintech industry. The company is located in Miami, FL.