Are you passionate about marketing, data science, and the dynamic fusion of the two? Are you ready to dive into a role that offers a blend of creativity and technical acumen, all while working with a forward-thinking, entrepreneurial team?

We’re looking for a SEM / Google Paid Search Manager with a strong focus on generating leads and new memberships for fitness clubs and gyms. You don’t need years of experience — if you’re smart, motivated, and eager to learn, we’ll teach you how to run high-performing campaigns using our proven process.

About Us:

Instinctive Insights is a fast-growing, data-driven marketing agency helping fitness clubs and gyms maximize profitability from their marketing campaigns. We go far beyond clicks and leads — our predictive models and ROI tracking connect marketing dollars directly to new memberships and bottom-line growth.

Responsibilities:

As a Google Paid Search (SEM) Manager, you will:

1. Set up, managing, and optimizing Google Ads Search campaigns.
2. Have a basic understanding of keyword research and competitor analysis.
3. Monitor campaign performance with a strong focus on CPL (Cost per Lead) and CPA (Cost per Acquisition) metrics.
4. Understand Google Tag Manager and Google Analytics (GA4).
5. Developing ad copy and ad extensions.
6. Multi-task and manage multiple client accounts simultaneously.
7. Commit to staying up-to-date on Google Ads trends, policy changes, and best practices.
8. Manage budgets, ensuring proper pacing and efficient spend to meet ROI goals.

Desired Experience (Not Required, but a Plus):

1. Background in website design and development.
2. Experience working with WordPress, Webflow, Wix, and other website builders.
3. Basic understanding of SEO and search engine algorithms.

What We’re Looking For

1. Curiosity, intelligence, and eagerness to learn quickly.
2. Comfort working with data and numbers (Excel/Google Sheets skills a plus).
3. Strong written communication and attention to detail.
4. Interest in the technical side of setting up campaigns, and lead tracking and wiring to feed leads into various systems.
5. Hungry, adaptable, and excited to be trained in “the Instinctive Insights way.”

Why Join Instinctive Insights?

1. Work remotely in a flexible, entrepreneurial environment.
2. Receive mentorship and structured training from senior managers.
3. Unlimited PTO and Simple IRA matching.
4. A free gym membership of your choice.
5. Join a team where your campaigns translate into real memberships, not just vanity metrics.

Job Type: Full-time

Pay: $40,000.00 - $50,000.00 per year

Benefits:

1. 401(k)
2. 401(k) matching
3. Employee discount
4. Flexible schedule
5. Paid time off
6. Professional development assistance

Application Question(s):

1. Why should you be considered for this job vs. all the other candidates?

Experience:

1. Google Ads: 1 year (Preferred)
2. Website management: 1 year (Preferred)
3. SEO: 1 year (Preferred)

Work Location: Remote

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