As we seek to journey alongside entrepreneurs and their families in their journey of generosity, it is critical that The Signatry continues to find effective and innovative ways to introduce ourselves to and connect with potential donors. Stewarding our advertising and public-facing content is key to success in this area.

The Digital Marketing Specialist will be responsible for the development and execution of digital marketing strategies, including search advertising, display advertising, and search engine optimization, as well as building and updating our public-facing content, including our website and landing pages, according to best practices.

This role will work collaboratively with the other members of the Marketing team and may also manage external relationships, as needed, for additional resources.

Primary Responsibilities

1. Manage and optimize The Signatry’s digital advertising initiatives, including search and display advertising.
2. In cooperation with other marketing team members and external advisors, build out landing pages to support campaigns according to best practices.
3. Coordinate with other marketing team members on edits to existing public-facing content and the implementation of new content.
4. Review website and landing page performance and revise for optimized outcomes.
5. Maintain and improve the SEO performance of The Signatry’s website with an eye toward conversions, including regular SEO audits and keyword performance tracking.
6. Assist with management of our marketing automation systems.
7. Other duties as assigned, in keeping with the role and the abilities of the individual.

Requirements

1. A bachelor’s degree in marketing or a related field and a minimum of 2 years in full-time, professional digital marketing work. Candidates without a bachelor’s degree in a relevant field will be considered with a minimum of 4 years in a full-time marketing role, including a minimum of 2 years in professional digital marketing work.
2. Previous experience managing and publishing web-based content. Experience with Wordpress is a plus. Experience with HTML & CSS is a plus.
3. Previous experience managing digital advertising, including search and display advertising.
4. Previous experience with search engine optimization.
5. Previous experience working in a marketing automation system. Experience with Hubspot is a plus.
6. Alignment with The Signatry’s core values and statement of faith and a commitment to our mission and vision.
7. Excellent interpersonal, project management, and overall communication skills, including the ability to correspond professionally and be approachable.
8. Proactivity, adaptability, grace under pressure, a posture of continuous learning, and a solutions-focused approach to problem solving.
9. Demonstrated ability to manage a variety of tasks at once, seeing them through to completion.
10. Motivated to find innovative solutions to marketing problems.
11. An interest in and appreciation for analytics.
12. While design ability is not necessary, a critical eye for design that follows best practices is a plus.
13. Experience working as a remote employee is a plus.

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