Responsibilities:

• Industry Research:
  • Conduct in-depth research on client industries, topics, and keywords.
  • Utilize findings to establish a foundation for producing persona-and-search optimized content.
• Content Creation:
  • Write short-form content such as blogs, email, and web copy.
  • Develop longer-form pillar pages and ebooks to provide comprehensive resources.
• Research and Writing:
  • Dedicate approximately half of the day to research and writing activities.
  • Ensure content aligns with client goals, target personas, and search optimization.
• Content Optimization:
  • Optimize existing content for search engine visibility, conversions, and message alignment.
  • Implement SEO best practices to enhance content performance.
• Editing and Proofreading:
  • Edit and proofread content created by other team members.
  • Maintain a high standard of quality and consistency in all written materials.
• Collaboration with Team:
  • Collaborate closely with team members to align content with broader marketing strategies.
  • Share insights, progress, and collaborate on refining content strategies.
• Client Consultation:
  • Consult with clients to gain a deeper understanding of their goals and preferences.
  • Provide updates on content progress and seek client input for strategy refinement.
• Assessment of Progress:
  • Assess the effectiveness of content strategies through performance metrics.
  • Adjust approaches based on analytics and feedback for continuous improvement.
• Content Strategy Development:
  • Contribute to the development of comprehensive content strategies.
  • Align strategies with client objectives, target audiences, and industry trends.
• Persona and Search Optimization:
  • Develop content personas to tailor messaging to specific target audiences.
  • Optimize content for search engines, ensuring visibility and relevance.
• Message Alignment:
  • Ensure content aligns with the overall messaging and branding of clients.
  • Maintain consistency in tone, style, and messaging across various content pieces.
• Client Learning:
  • Continuously learn about client industries and stay informed about trends.
  • Apply knowledge to produce relevant and timely content.

Qualifications:

• Three to Five years’ experience in technical and business writing, with a focus on producing blogs, ebooks, and SEO-oriented content for content marketing in cybersecurity, insurance, and finance industries.
• Proven experience in creating compelling B2B and B2C written content and a genuine passion for the craft.
• Ability to prioritize work based on business impact, showcasing a methodical and strategic approach.
• Strong organizational skills to efficiently manage time and resources according to priorities.
• Adaptable and capable of thriving in a fast-paced remote, agency environment, ensuring client deliverables maintain a healthy velocity.
• Familiarity with SEO tools such as SEMRush to enhance content performance.
• Proficiency in HubSpot and a strong understanding of the Inbound Methodology.
• Experience using project management systems like ClickUp to organize and streamline workflows.

Benefits

• 100% company-paid Life Insurance
• Health & Wellness Stipend (Quarterly)
• Remote Work Stipend (Quarterly)
• Continuous Learning Stipend (Annual)
• Heath, Dental & Vision insurance coverage available
• Paid Holiday Break
• Paid Sick leave
• Unlimited paid vacation
• Paid holidays
• Quarterly bonus structure
• Paid Paternal leave
• Casual, creative environment
• Unlimited HubSpot certification training
• Flexible & family-friendly policies
• Family-owned and operated
• Female leadership at 90%+

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