As a B2B Monetization Media Program Manager for ODP Business Solutions, you will play a critical role in driving revenue growth by leveraging data analysis, critical thinking, and strategic insights to optimize monetization strategies. This role requires a strong analytical mindset to identify growth opportunities, solve complex challenges, and prioritize organizational levers that maximize business impact. You will work closely with sales leadership, agency partners, and cross-functional teams to execute data-driven strategies, ensuring seamless campaign execution and alignment with business goals. This role offers a unique opportunity to shape the monetization efforts of ODP Business Solutions by applying data-driven insights, critical thinking, and technical expertise to drive growth, innovation, and exceptional results for clients and stakeholders.

Primary Responsibilities:

Data Analysis & Strategic Insights:

1. Use rigorous data analysis to identify revenue opportunities, uncover trends, and develop actionable insights that influence business outcomes.
2. Conduct quantitative and qualitative analysis to prioritize growth levers and solve organizational pain points.
3. Analyze campaign performance and market data using tools like Google Analytics, Adobe Analytics, and other platforms to recommend pricing strategies, monetization models, and optimizations.

Campaign Management & Optimization:

1. Oversee the end-to-end management of digital ad campaigns, including trafficking, delivery, optimization, and reporting.
2. Develop and analyze campaign reporting to identify performance trends, offer optimization recommendations, and proactively address potential roadblocks.
3. Own the creative handoff process, ensuring all assets meet technical and brand compliance requirements.
4. Leverage familiarity with Retail Media Networks ad-serving platforms such as Criteo, PIQ, and others to ensure successful campaign execution.

Cross-Functional Collaboration:

1. Partner with internal teams (Sales, Product, HR, Legal, Finance) to align goals, resolve operational challenges, and implement innovative solutions.
2. Collaborate with P&T to enhance ad platforms and ensure compliance with regulatory requirements.
3. Foster strong relationships with stakeholders to drive cross-functional programs and measure their impact.

Business Planning & Policy Development:

1. Manage business planning activities, including target setting, forecasting, and business reviews.
2. Identify deficiencies in policies, processes, and systems, and partner with internal teams to develop and implement data-driven solutions.

Education and Experience:

Level of Formal Education: Bachelor's degree or equivalent experience

1. Area of Study: Business, Ecommerce
2. Years of Experience: Minimum 8-10 years of experience in related field

Type of Experience:

1. Ecommerce
2. Retail Media Network
3. B2B
4. Merchandising

Technical Competencies & Information Systems:

1. Basic computer skills and the ability to use computers and technology for information, and to access information necessary to complete the job.

Skills & Abilities:

1. Familiarity with Retail Media Networks ad-serving platforms such as Criteo, PIQ, etc.
2. Experience with analyzing and pulling data within Google Analytics (GA4), Adobe Analytics, and other analytic platforms.
3. Strong knowledge of computer systems and Microsoft Office (Excel, PowerPoint, Word)
4. Experience with project management platforms such as JIRA, Trello, Workfront, etc.
5. Experience with HTML, JavaScript, Flash, Pixels, Tags
6. Proven accuracy and attention to detail.
7. Strong multi-tasking and organizational capabilities

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