Define and implement channel strategy, including long-term goals, go-to-market strategies, and key performance indicators within YouTube’s search engine
Manage channel content, including live-stream events, digital media assets, social media marketing campaigns, and owned/earned/paid media
Create, maintain, and promote channel content, including videos and other assets
Develop and oversee channel community, including channel moderators, marketing managers, and network of channel partners
Manage and enforce channel policies and guidelines
Supervise channel operations, including staffing, facilities, and equipment
Develop channel marketing strategy and implement tactics, including paid and organic search, social, and display advertising
Manage channel communications, including social media, blogs, and other owned/earned/paid media
Oversee channel business analytics, including reporting, analysis, and optimization
Develop and implement channel budget
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