Color is a health technology company that makes population-scale healthcare programs accessible, convenient, and cost-effective for everyone. We have raised $100 million in Series E funding, bringing our valuation to $4.6 billion and our total raised the amount to $378 million. We work with governments, public health institutions, employers, and national health initiatives around the world to provide the tools for preventive health and infectious disease management, including testing, vaccinations, and other services.

Apply to join Color and do the most meaningful work of your career. If you are not sure that you’re 100% qualified but are up for the challenge - we want you to apply!

💰 Competitive salary 

✨ Comprehensive medical, dental, vision, life, and disability benefits

📈 401k match 

📝 Monthly lunch, phone, and wifi stipend for remote employees

🏝 Generous vacation policy, paid holidays, and company-wide recharge days

💌 Monthly stipend to spend on your well being

🍼 Equal paid parental leave for birthing and non-birthing parents 

🧬 Four complimentary clinical-grade genetic testing kits for you and your family

Are you a natural problem solver? Are you motivated by the opportunity to build a function from the ground up? Do you enjoy learning new customer needs, technology stacks, and organizations? We want to talk to you! Color Health is looking for a senior digital marketer to help drive growth and acceleration across the business. Our ideal candidate has a background working across multiple digital functions such as marketing automation, paid media, web, and campaign orchestration. They should have experience using enterprise-level marketing automation, CRM, and CMS tools. The successful candidate is adept at developing and implementing digital marketing strategies, either by planning and executing themselves or by planning and executing through agency partners. The Sr. Digital Marketing Manager has the experience and expertise to build a roadmap, drive it, and communicate it to peers, cross-functional stakeholders, senior leaders, and executives. Not sure if you have all of the experience listed? That’s ok! Above all, we’re looking for someone who loves learning on the job and is excited for the chance to build and lead programs that are new to them. If you have had success learning on the job, we’re interested in talking to you! This is a full-time remote position.

How You’ll Contribute:

• Own Color’s email marketing end-to-end, including building and optimizing nurture and one-off email strategy and execution
• Partner with cross-functional marketing stakeholders to understand program needs; plan and implement cross-channel digital marketing strategies
• Work with Color’s agency partner to plan, execute, measure, and report on paid media programs
• Make basic updates to and build pages from templates for Color’s website
• Continually test and learn to optimize marketing programs with data-driven decisions
• Collaborate across all Marketing functions, Sales, Revenue Operations, Product, Customer Success, and IT
• Communicate program recommendations and results to key stakeholders, including executive leadership
• Report on all programs in terms of MQLs and pipeline driven; ensure programs are structured in a way that they can be pulled into dashboards
• Be familiar with Color’s CRM, including building campaign objects, and stay generally close to reporting on leads, contacts, accounts, and opportunities
• Keep up-to-date on the latest trends in digital demand generation, learn on the job, and apply learnings to future ‘art of the possible program ideas

Our Ideal Candidate Will Have:

• 7+ years experience working in B2B marketing
• 4+ years experience working with enterprise marketing automation (Marketo, Eloqua preferred)
• 3+ years experience designing, building, and launching successful enterprise B2B digital marketing programs, specifically lead generation and lead nurture programs
• 3+ years experience working with enterprise CRM (Salesforce preferred)
• 3+ years of experience managing paid media
• Proven success working in a fast-paced, collaborative environment with the ability to pivot and problem solve
• Proven ability to build relationships with several cross-functional stakeholders, including Marketing, Sales, Revenue Operations, Product, IT, and Customer Success
• Familiarity with the sales cycle and how to build programs to acquire, nurture, and accelerate growth
• Knowledge of email paid media, and web best practices, and experience implementing A/B testing methodologies

Nice To Have:

• Experience migrating to or standing up a new marketing automation platform
• 1+ years experience as a marketing automation administrator
• Strong analytical skills, critical thinking, and operational acumen
• Experience working in Google Analytics, Tableau, and other BI tools

#LI-CRE

#LI-REMOTE

Color is an equal opportunity and affirmative action employer. By anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Color prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. Color conforms to the spirit as well as to the letter of all applicable laws and regulations. We are also committed to providing reasonable accommodations for qualified applicants with disabilities in our recruitment process. 

Mandatory Vaccination Policy Disclosure

COVID-19 Vaccination Requirement: Color requires anyone working onsite or visiting Color’s offices to confirm they are fully vaccinated against COVID-19 unless a medical or religious accommodation is timely requested and approved. Please reach out if you have questions or concerns about this policy and how it may apply to your candidacy for a role with Color.

More Information on Color

Color operates in the Biotech industry. The company is located in Burlingame, CA. The color was founded in 2013. It has 950 total employees. It offers perks and benefits such as Volunteering in the local community, partnering with Nonprofits, Friends outside of work, Daily sync, Open door policy, and Team owned deliverables.