Self Esteem Brands, LLC, parent company of Anytime Fitness, Waxing the City, Basecamp Fitness, The Bar Method, and Stronger U, is seeking an experienced and passionate professional to join our talented team as a Social Media Strategist within Stronger U. At Self Esteem Brands, we offer a fun, fast growing, and inspirational culture.

About Stronger U: Stronger U was created in 2015 with the goal of changing the way the world eats. With a focus on evidence-based nutrition expertise and personalized coaching, Stronger U has become the industry leader in macronutrient-based accountability coaching. With over 50,000 members worldwide, we are driven, innovative, and always ready to have some fun. As we continue to position ourselves for explosive growth, we are looking for a passionate and skilled Social Media Strategist to join our team and help us reach people in all corners of the internet.

Job Summary

As a Social Media Strategist at Stronger U, you will play a crucial role in enhancing our organic social media presence and expanding our reach on platforms such as Instagram and TikTok. You will work closely with the marketing team to create compelling content, engage with our community, and leverage trending topics to drive brand awareness and help our audience understand nutrition and reach their goals. This is a remote position, and we are seeking a self-starter who thrives in a collaborative and fast-paced environment.

Purpose/Impact: (Duties & Essential Functions)

• Create short-form video content for Reels, TikTok, and other social media platforms.

• Develop informal, shareable content for our feeds, collaborating with the marketing manager and graphic designers.

• Craft engaging and authentic copy as captions for social media posts.

• Organize, schedule, and publish all social media content using tools such as Asana and Agora Pulse.

• Repurpose content effectively for various social media platforms.

• Respond promptly and professionally to social media comments and direct messages.

• Collect and analyze data from multiple social media platforms to track performance and identify opportunities for improvement.

• Stay up to date with trending content and adapt strategies accordingly.

• Identify and showcase Stronger U success stories through appropriate channels.

• Collaborate with internal subject matter experts and influencers to develop impactful social media content.

Strengths and Background

• Reside in the United States.

• Willingness to work within the operational business hours of the marketing team.

• Fluent in verbal and written English.

• Bachelor's degree or equivalent experience in marketing, communications, or a relevant field.

• Minimum of 3 years of professional experience in social media and community management.

• Basic understanding of social media algorithms and a passion for staying updated on industry trends.

• Strong writing skills to capture Stronger U's brand voice and engage followers.

• Comfortable in front of and behind the camera for creating video content.

• Collaborative mindset, working well with others while also being a self-starter.

• Obsession with listening to and interacting with customers to build authentic connections.

• Interest in nutrition, wellness, and exercise; nutrition certification (Pn1, etc.) is preferred but not required.

• Current or past membership with Stronger U Nutrition or familiarity with macronutrient tracking will also be heavily considered.

• Excellent organizational skills and ability to manage multiple social media platforms concurrently.

• Flexibility to work outside of typical working hours for events when needed.

What’s in it for you:

• Medical, Dental and Vision Coverage

• Unlimited Time off & Fridays off Memorial Day to Labor Day

• 401(K) Savings Plan

• Paid Parental Leave

• Coaching & Therapy Sessions

• Brand Discounts & Reimbursements

• Professional Development Opportunities

Joining Stronger U as a Social Media Strategist provides an opportunity to make a significant impact on our brand's online presence and engage with our growing community. If you are genuinely excited about social media, have a knack for crafting engaging content, and are passionate about creating authentic connections, we look forward to receiving your application.

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