An established consumer brand in the health and wellness space is seeking a skilled Social Media Manager who lives and breathes digital culture. The ideal candidate is creative, organized, trend-savvy, and capable of executing high-performing social content across platforms such as Instagram, TikTok, Facebook, YouTube, and Twitter. This role will report to the Head of Content and be a key member of the marketing team, responsible for managing the brand’s voice and visual presence across organic and paid social media channels.

Social Media Manager Responsibilities

1. Develop and execute a comprehensive social media strategy aligned with brand goals and marketing campaigns.
2. Research industry trends, platform updates, and audience preferences to keep content fresh and relevant.
3. Produce compelling organic content (copy, image, video) that drives engagement and builds brand awareness.
4. Manage the daily operations of all social media accounts including planning, scheduling, posting, and community interaction.
5. Own the end-to-end process for organic and boosted posts, including creation, publication, and performance tracking.
6. Support digital and agency teams on paid social media advertising, while managing the in-house boosting strategy.
7. Build and manage monthly content calendars for core markets (primarily US), with occasional support for international regions and brand ambassadors.
8. Develop creative concepts and storyboards for in-app social media content (Reels, TikToks, Stories, etc.).
9. Utilize tools like Sprout Social (or similar) for publishing, listening, and reporting.
10. Stay attuned to platform-specific trends and viral formats, applying them strategically to the brand.
11. Track performance metrics, analyze data, and present monthly reports to key stakeholders.
12. Manage and mentor 1–2 junior team members.
13. Oversee an annual paid social budget, developing a cadence for boosted content and performance optimization.

Social Media Manager Requirements

1. Bachelor’s degree required; concentration in Marketing, Communications, or a related field is preferred but not required.
2. 3+ years of hands-on experience managing social media for a consumer-facing supplement or fitness brand.
3. Proven success in building brand presence across major platforms, especially Instagram and TikTok.
4. Strong copywriting skills with an understanding of visual storytelling and creative direction.
5. Experience balancing both creative development and performance analysis.
6. Proficiency in social media management platforms like Sprout Social, Hootsuite, or similar.
7. Familiarity with paid media strategy and budget allocation for boosted content.
8. Clear understanding of KPI development, campaign measurement, and real-time optimization.
9. Demonstrated ability to lead and mentor junior contributors.

Benefits and Perks

1. 401(k) with 4% company match
2. Health, dental, and vision insurance
3. Flexible scheduling
4. Generous PTO policy
5. Free products and employee discounts
6. Life insurance

Please Note: Candidates must be located in the United States and visa sponsorship is not available for this position.

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