Title: Social Media Manager - Bed Head

Remote: based in NYC, AUSTIN or DENVER

Brand: Bed Head by TIGI

Reports to: Head of Brand US

Type: Full-time

WHO WE ARE

Bed Head was born to be bold. From the club to the salon to the streets, we’ve always been loud, unapologetic, and ahead of the curve. Now, we’re rewriting the rules of social, and we need a disruptive, culture-obsessed, algorithm-hacking Social Media pro to lead the charge.

THE ROLE

This isn’t your standard social media job. We’re looking for a digital renegade with a sixth sense for trends, a killer creative instinct, and the guts to challenge the norm. You’ll take charge of our social presence across the US and UK, working closely with our global marketing team to execute a social-first strategy that drives relevance, reach, and radical engagement.

You won’t just “post and hope.” You’ll own the algorithm, hijack trends before they peak, and turn scrolls into sales.

WHAT YOU'LL DO

1. Lead the end-to-end social strategy and day to day channel management for Bed Head across TikTok, Instagram, YouTube Shorts, and emerging platforms (US & UK focus)
2. Oversee the social content calendar
3. You won’t just write copy. You’ll shape conversations, drive clicks, and champion creativity
4. Create a content plan that stops thumbs and gets shared
5. Collaborate with creators, stylists, disruptors, and rebels to amplify our voice
6. Set the tone for a brand that builds a community of likeminded people
7. Turn trends into campaigns and memes into movement
8. Analyze data, break the algorithm, and rebuild it in our image on a test-and-learn streak
9. Be a bridge between culture and commerce with our key beauty retailers
10. Build and manage a community of like-minded hair lovers across the world

WHO YOU ARE

1. A social-first content assassin with 4+ years of experience (agency or brand)
2. Deep understanding of Gen Z, digital culture, and what makes TikTok tick
3. Obsessed with short-form video and native storytelling
4. Extremely Creative – but data fluent. You know what works and why
5. You’re not just good with people — you’re great with planning. You know your way around social planning tools.
6. Has a global mindset
7. Comfortable moving fast, making bold calls, and owning the outcome
8. Passionate about beauty, hair, fashion or music? Even better.
9. Have Bag, Will Travel for IRL events. (20-30%)

Diversity at Elida Beauty

Diversity at Elida Beauty is about inclusion, embracing differences, creating possibilities, and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Excited about the Role?

Please apply online. Your application will be reviewed against our requirements, and we will be in touch to provide you with an update on the status of your application. If you are currently an Elida Beauty Employee, by applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and you are eligible to apply for new internal opportunities.

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