Social Media Manager Job in New York, United States | Yulys
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Job Title: Social Media Manager

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Company Name: Velvet Caviar
Salary: $ 80,000.00
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$ 110,000.00 Yearly
Job Industry: Marketing and Advertising
Job Type: Full time
WorkPlace Type: remote
Location: New York, United States, United States
Required Candidates: 1 Candidates
Skills:
Influencer Marketing
Strategy Development
Trend Analysis
Job Description:


Are you a strategic, data-driven storyteller ready to lead social for one of the fastest-growing fashion tech brands? Velvet Caviar is seeking a Senior Social Media Manager to own and evolve our multi-channel social presence, engaging our 1,200,000 followers and driving brand growth through innovative content and strategy.

You’ll play a key role in marketing as your work will improve the brand’s appeal and attract new customers. The ideal candidate is creative, passionate, a strong multi-tasker, and a great team player. This is a great opportunity to join a successful brand with a lot of growth opportunities.


ABOUT US:

Velvet Caviar is a leading phone accessories brand with over 1+ Million social media followers and millions of customers; established in New York since 2015. We’re mostly known for pioneering the tech accessories market with our stylish phone cases and matching accessories. Our products can be found in national retailers and on thousands of celebrities and influencers worldwide! With a smaller team environment, Velvet Caviar is a great place for collaboration, personal development, and making an impact.


Visit our Instagram at @velvetcaviar and our website, velvetcaviar.com, to better understand the brand and product line.


RESPONSIBILITIES:

  1. Develop, plan & execute weekly social calendar across all organic social channels - including support for new launches & velvetcaviar.com promotions that align with the brand’s seasonal objectives
  2. Execute content planning and creation for social (briefing global studio, outsourcing to freelancers, sourcing UGC, copywriting)
  3. Publish daily content on social media channels (Instagram, TikTok, Facebook, etc)
  4. Assist the Creative Director on set with social shoots and set preparation
  5. Lead team meetings for bi-weekly social media content strategy brainstorms
  6. Manage the community management team to build and nurture the social community
  7. Create short-form, of-the-moment content for Instagram, TikTok, and Social Ads
  8. Provide on-site social coverage at events (e.g. brand and press events, etc)
  9. Create and manage paid social campaigns to amplify brand new product drops (2-3x month)
  10. Lead brand partnerships for social media giveaways (1x month) and email subscriber acquisition
  11. Create briefs for creator content and ad hoc product promotions
  12. Report on monthly social media performance and analysis
  13. Administrate monthly budget tracking and invoice submissions
  14. Deliver social media guidelines and best practices
  15. Monitor trends in social media tools, applications, channels, design, and strategy

REQUIREMENTS:

  1. 4+ years of social media and/or influencer relations/strategy experience
  2. 1+ years of iPhone photography/videography experience
  3. Bachelor’s degree in Marketing or a relevant major
  4. Deep understanding of social channels, tactics, and paid social media tactics
  5. Strong communication and copywriting skills
  6. Experience working in a fast-paced environment with the ability to manage multiple projects with tight timelines
  7. Portfolio of Photos or Videos produced for social media
  8. Experience in sustaining product interest through creative tactics
  9. Team player who is excited for an opportunity to learn and thrive within a fast-growing company
  10. Experience with analytics and measurement evaluation being able to turn evaluation into plan optimization
  11. Extremely proficient in Google Suite, Google Analytics, Facebook Business Manager, familiar with Adobe Creative Suite, Monday, and social/ influencer tools
  12. Detailed, organized, and analytical skillset
  13. Entrepreneurial; ability to drive forward with goals independently
  14. Strong ability to develop and build cooperative working relationships and collaborate with all levels of the organization


PERKS and BENEFITS:


  1. A key player at a quickly growing brand
  2. Competitive salary with bonuses
  3. PTO Days + Paid Holidays Off
  4. Premium Health Insurance offered
  5. Fun office in the heart of Brooklyn
  6. Only 2 days in office per week


Velvet Caviar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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