The climate emergency is here. The world as we know it is running out of time and the window for small, incremental action has closed. Instead, we need an emergency-level response to avert climate catastrophe—and leaders with the courage and mandate to take bold action. Our critical window of opportunity to sound the alarm is ever-narrowing and the time to act is now. 

ACE’s mission is to educate, inspire and support young people to lead the fight for their future. We achieve our mission by reaching tens of millions of young people with our programs each year, training a new generation of leaders, amplifying youth voices to shift the narrative, and increasing diverse youth participation in our democracy.  

Our staff and board members are dynamic, diverse, and talented, and our team is currently growing to meet this critical moment of opportunity. 

JOB SUMMARY

The Social Media Manager will work to advance ACE’s mission and grow the impact of its social media program via a strong, engaging social media presence across many ubiquitous youth channels. The primary responsibilities include contributing to and executing a dynamic social media strategy that elevates youth power within the climate movement. The ideal candidate should have general knowledge and interest in climate change and justice, as well as a passion for young people’s role in solving the climate crisis. 

The Social Media Manager will regularly distill and articulate complex, intersecting issues related to climate, energy, and other social justice causes, and routinely incorporate new techniques and tactics for engaging our audiences via many social media platforms simultaneously, including, but not limited to TikTok, Instagram, Twitch, Twitter, Facebook, and others as they emerge. 

In this position, Social Media Manager will work to strengthen ACE’s role and impact in the broader climate movement, advocating for an end to the era of fossil fuels, demanding a swift and equitable transition to renewable energy, and fighting to increase diverse youth participation in our democracy. 

This is a full-time position based anywhere in the United States. The Social Media Manager will work from home, meet as required by video chat with teams, and have weekly national full staff meetings with colleagues online. Travel will be required when safe to relevant events, staff retreats, and other convenings as needed. 

Key Responsibilities:

• Develop and lead ACE’s social media strategy with the Senior Director of Digital Strategy and Head of Growth and Strategy, to ensure tight alignment with ACE’s key programmatic areas, including:
  • Halting new and existing fossil fuel projects and ending the era of fossil fuels;
  • Advancing the implementation of renewable energy projects;
  • Advancing the adoption of carbon-neutral technologies (e.g. electric vehicles, etc.);
  • Ensuring people of voting age have access to the knowledge they need to vote in local, regional, and national elections.
• Manage all aspects of social media content production, distribution, engagement, and analysis including, but not limited to: 
  • Supporting the ideation of new content, in tight alignment with ACE program needs, and responding to current trends
  • Developing or coordinating the development of a range of content for all platforms in varying formats including microvideos, flat graphics, logos, blogs, op-eds, and more as needed
  • Acting as the final gatekeeper and reviewing all content and copy for brand alignment, refined design work, factual information, and spelling errors before being pushed live
  • Maintaining ACE voice and tone while copywriting across multiple platforms and adapting language accordingly
  • Copywriting and optimizing posts for engagement, search, conversion, and other metrics
  • Scheduling and publishing content while building and managing a social media content calendar
  • Engaging with constituents across all social channels
  • Social media resources and assets library management
  • Supporting the ACE team to advance departmental communications and marketing goals
  • Tracking social analytics, competitive listening, issue/trend tracking, and create reports summarizing key performance metrics
  • Leveraging competitive research, platform determination, benchmarking, analytics, metrics, messaging and audience identification to expand ACE’s social media reach and followership
  • Develop strategy, profile, and content for C4 social accounts
  • Representing social media team in weekly program meetings
• Stay up to date on trends, audience sentiment, and platform innovations, and translate those learnings into actionable insights to:
  • Identify new goals for growth and engagement 
  • Identify emergent channels that center young people (e.g. TikTok, Twitch, and other new mediums)
  • Create and distribute social media toolkits to share with partners, coalitions, and others for ACE-led campaigns and events
  • Own brand management across ACE social platforms
• Manage a growing team of staff members and interns:
  • Meet weekly in 1:1 meetings with teammates
  • Co-develop goals for interns/fellows 
  • Develop and manage weekly goals and deliverables

Qualifications

Minimum Qualifications

An ideal candidate will possess most of the following: 

• 2-3 years of work experience in social media coordination or management
• Self-starter with strong organizational skills and creativity
• Experience creating a variety of content, from microvideos to flat/static graphics
• Proven track record of increasing engagement and channel growth across social platforms
• Experience with social publishing and listening tools and best practices, especially TikTok, Instagram, YouTube, Facebook, Twitter, etc.
• Experience with video and graphic design, design fundamentals, and Canva and Adobe Suite including Photoshop, Indesign, Illustrator
• Knowledge of meaningful SEO, web traffic, and social platform metrics
• Awareness of the issues impacting young people, including climate change and environmental justice, and a passion for inspiring youth to take action

• Strong interpersonal skills and ability to cultivate and manage partnerships and internal and external relationships
• Excellent oral and written communication skills in English, copywriting and editing experience preferred
• Strong computer skills (Google Apps, Microsoft Suite, Social Media platforms, etc.)
• Comfortable working remotely and as part of a small team 
• Experience working with diverse communities

Desired Qualifications

• Environmental education or environmental justice experience
• Existing expertise or willingness to master trends in science education, youth development, youth organizing, and the climate movement
• Bilingual in Spanish is a plus

POSITION DETAILS

• Schedule: Full-time 
• Annual salary range: $65,000-70,000 commensurate with experience
• Generous benefits include: Medical, Dental, Vision, 403b retirement savings plan, Vacation, Sabbatical, Paid Parental Leave, 2 Floating Holidays, 2 Community Service Floating Holidays, sick time, two weeks of full-staff time off (July 4 week and Christmas-New Years week) and 13 observed holidays
• ACE is an equal-opportunity employer that highly values staff diversity
• Location: Remote

Deeply integrated throughout this work is an underlying commitment to Justice, Equity, Diversity, and Inclusion. Specifically, as it relates to this role includes engaging in discussions with the Development team around decolonizing wealth, and ensuring donor acknowledgment policies are effectively and equitably applied across donors of all levels.

This description reflects ACE’s assignment of essential functions, it does not restrict the tasks that may be assigned. ACE retains the right to change or assign other duties to this position at any time. Employees must be able to perform the essential functions of the position satisfactorily. Reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.