Title: Social Media & Engagement Manager
Department: Marketing
Location: US Based; Fully Remote
Hours: Full Time, 8:30am EST to 5pm EST
Benefits: Medical, Dental, Vision, 401k
Compensation: $60-80k
Required Predictive Index Assessment for consideration (brief 5-10 minute behavioral questionnaire)
Who is iPEC?
At iPEC, we’re creating a world of oneness where everyone experiences the profound sense of purpose and joy that come from fulfilling their unique potential.
(That includes our team members, too.)
iPEC recognizes that it’s our talent—the amazing human beings that comprise our team—that enable our success in fulfilling our mission to raise the consciousness of the world. Therefore we’re committed to striving for excellence in the selection, development, motivation, and recognition of our team members.
Through the life-transforming power of consciousness-based coaching, we empower people around the world to awaken to their immense potential—and we're thrilled to have been doing so for over 22 years.
Guided by our four core beliefs, we walk our talk as we strive for a more conscious world. Every day, we show up for our mission with intention, openness, and enthusiasm for all there is to learn and grow from on this meaningful pursuit.
Job Summary
The Social Media & Engagement Manager is a fundamental connection between iPEC’s audiences and the internal team. You will be the primary point of contact for social conversations at the top of the sales cycle. In practice, this role will impact the lives of our future students and customers through strategic placements, influencer strategies, community engagement, lead generation, and the sales cycle.
You will be responsible for developing creative campaigns that will be used to engage in meaningful conversations with prospective students at the beginning of the sales cycle. This role is designed for an individual with a creative and analytical spirit, an extensive social media background, and an ability and desire to create exciting new opportunities.
Duties/Responsibilities:
Responsible for development, scheduling and management of social content on all of our active social media channels
Help write and direct the graphic creation of social media content
Responsible for identifying and planning thought leadership to be used as content strategy on social media including but not limited to the development of blogs and podcasts
Evaluate and measure the success of external social media campaigns based on established goals; use data to make recommendations for changes/improvements to campaigns and overall social content calendar.
Proactively grow our current (and potentially new) social channels, following and engagement by providing channel specific and appropriate content, responding to comments, and monitoring engagement with our targeted audiences.
Recommend paid strategy based on organic results and boosting content strategically
Moderation of messages and comments during and after work hours for all social platforms and directing inquiries to student support, admissions team, or prospective strategic partnerships as applicable
Contribute to the development of our Social Influencer strategy program
Create and moderate externally facing Facebook and LinkedIn Live events
Innovate our approach to attract suitable audiences through Social Media Marketing and by co-creating new, integrated opportunities with your peers, managing other channels (For instance social, ambassador, paid search
Effectively navigate frequent changes and/or unexpected events with an anabolic energetic contribution to the tasks at hand as well as to the team.
Accept other responsibilities as assigned.
Required Skills/Abilities:
Proficiency in relevant computer applications (Microsoft Suite, Hubspot, Facebook, Instagram, YouTube and LinkedIn)
Tech-savvy and able to understand how to use CRM/Sales systems and workflows in support of your strategy
Facebook ads platform certified preferred
Education and Experience:
Preferred Bachelor's Degree in Marketing and/or Business
3+ years experience with a proven track record in using organic and paid social media in a sales cycle
Strategic Mindset, able to translate strategies into tactics
iPEC Certified Professional Coach (CPC) is a bonus but not required. Certification is part of employment with iPEC
If you would like to be considered, please email/submit the following:
Current resume/CV
Commitment to Diversity & Inclusion
It is iPEC’s mission to raise the consciousness of the world, one person at a time. Through our talent, we believe that diversity and inclusion make us a more innovative and vibrant place to work with our mission in mind. To learn more about iPEC’s commitment, please click here: https://www.ipeccoaching.com/diversity-equity-inclusion
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