That Assistant, Content Strategy will be responsible for assisting in the management of content strategies across Polo. The Assistant will be responsible for defining and creating the necessary tools to aggregate the content plans and calendar. They should have a curious intellect, strong attention to detail and be passionate about the Ralph Lauren brand. This person will have a strong understanding of content trends, platforms and audience segments.

Essential Duties & Responsibilities

• Assist in the development of content marketing strategies targeted at driving audience acquisition and engagement, and building brand awareness.
• Assist in delivering innovative, brand elevating content to support key strategic initiatives across owned, earned, paid, and shared channels.
• Assist in defining the content types to support seasonal, product storytelling and marketing campaigns needed to create original content that supports RL's financial, brand and marketing objectives
• Collaborate with partners on the global & regional execution of merchandising, branding and marketing initiatives across all web stores, delivering innovative, marketing-leading and customer friendly experiences such as AR or digital third-party technology partnerships.
• Monitor and report out performance trends with relevant stakeholders.
• Stay up-to-date on the latest trends in content and digital marketing

Experience, Skills & Knowledge

• Strong organizational and time management skills.
• Strong attention to detail and the ability to build productive relationships with key partners.
• Digital curiosity and passion to learn new, rapidly evolving platforms.
• Ability, willingness and passion for serving as our customers’ advocate.
• Demonstrate critical thinking skills.
• Team-player; ability to work with all business divisions in a proactive manner while driving results.
• Adapts easily to changing situations and demonstrates flexibility in juggling priorities.

Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.

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