Senior Strategic Growth Marketing Manager

Marketing Strategy

Remote - California

About Our Client

Our client is an established leader in the financial technology industry, providing innovative tax preparation and financial management solutions to millions of customers nationwide. With decades of experience serving both individual consumers and small businesses, they have built a reputation for simplifying complex financial processes through cutting-edge technology and user-friendly platforms. The company operates across multiple locations with a strong focus on empowering small business owners to achieve financial success through accessible, reliable software solutions that streamline their most critical business operations.

Job Description

This strategic role sits at the intersection of marketing, product development, and customer insights, focused specifically on driving growth within the small business market segment. The successful candidate will be responsible for developing and executing comprehensive growth strategies that transform customer needs into actionable business opportunities. Working closely with cross-functional teams including Product, Design, Research, Analytics, Finance, and Customer Success, this role requires someone who can translate deep customer insights into measurable business outcomes while maintaining a pulse on competitive dynamics and market trends.

The ideal candidate is passionate about small business success and thrives in a data-driven environment where experimentation and continuous learning drive decision-making. This role offers the opportunity to directly impact how thousands of small business owners experience financial technology, while building and executing strategies that drive both customer acquisition and retention in a rapidly evolving marketplace.

Duties and Responsibilities

1. Conduct deep customer research to understand both expressed and latent needs of small business owners
2. Monitor competitive landscape and broader small business market trends to identify growth opportunities
3. Generate actionable customer insights to inform end-to-end marketing and product strategies
4. Partner with cross-functional teams to drive prioritization of strategic initiatives and influence product roadmaps
5. Collaborate with Market Research to identify and quantify customer needs and emerging trends
6. Work with Product teams to improve funnel performance and provide messaging guidance
7. Partner with Finance & Analytics teams to measure business performance and develop business cases
8. Design and execute A/B tests for pricing, customer experience, and product concepts
9. Analyze test data to generate insights and drive customer acquisition, retention, and reengagement
10. Own weekly business performance reporting and establish KPIs for strategic initiatives
11. Develop innovative strategies to position the brand as the preferred choice for small business owners
12. Execute strategic initiatives while managing multiple work streams simultaneously

Required Experience/Skills

1. 7-10 years of experience developing customer-centric growth strategies in technology companies
2. Domain expertise in customer acquisition strategy with consumer-focused technology experience
3. Strong analytical and problem-solving skills with proven ability to use data for insights and recommendations
4. Track record of translating strategy into measurable business outcomes across short and long-term horizons
5. Demonstrated success in cross-functional collaboration and influencing without direct authority
6. Experience with A/B testing, experimentation, and performance measurement
7. Self-motivated with proven ability to independently lead projects and prioritize effectively
8. Customer-focused mindset with passion for delivering exceptional customer experiences
9. Excellent verbal, written, and interpersonal communication skills
10. Ability to influence and build consensus at all organizational levels

Nice-to-Haves

1. Experience in financial services or tax preparation industry
2. Background working with small business customer segments
3. Experience with marketing technology platforms and analytics tools
4. Previous experience in fast-paced, innovation-driven environment

Education

Bachelor's degree required or equivalent work experience, MBA preferred

Call-to-Action

Ready to drive growth for small businesses nationwide? Apply now to join our dynamic team and make a meaningful impact in the fintech industry!

Growth Marketing | Customer Strategy | Product Marketing | Small Business | Fintech | A/B Testing | Analytics | Customer Insights

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