As the Senior PPC Manager, you will play a crucial role in driving our digital marketing strategy through paid advertising channels. You will be responsible for developing, implementing, and optimizing PPC campaigns across various platforms to maximize ROI and achieve business objectives. This role offers an exciting opportunity to take ownership of the PPC function and contribute to overall digital marketing strategies. This person must also have a passion for pickleball.

Key Responsibilities:

• Strategy Development: Develop and execute comprehensive PPC strategies aligned with overall marketing goals, considering target audience, competitive landscape, and industry trends.
• Campaign Management: Oversee end-to-end management of PPC campaigns, including keyword research, ad creation, bid management, and A/B testing to optimize performance.
• Budget Management: Manage and optimize budgets effectively, ensuring efficient allocation of resources to achieve maximum ROI.
• Analytics and Reporting: Utilize analytics tools to monitor campaign performance KPI’s, generate insightful reports, and make data-driven recommendations for continuous improvement.
• Ad Platform Expertise: Stay abreast of updates and changes in PPC platforms (Google Ads, Bing Ads, Paid Social, etc.) and implement best practices to stay ahead in the competitive landscape.
• Collaboration: Collaborate with cross-functional teams, including SEO, content, and design, to ensure integrated and cohesive digital marketing strategies.
• Testing and Experimentation: Implement and manage A/B testing and experimentation to identify opportunities for improvement and innovation.

Qualifications:

• Proven Experience: Minimum of 5 years of hands-on experience in managing PPC campaigns, with a successful track record of optimizing campaigns, driving conversions, and achieving business goals.
• E-commerce: Must have experience running paid ads for e-commerce platforms.
• Budget: Must have experience managing and optimizing large PPC budgets.
• Analytical Skills: Strong analytical and data interpretation skills, with proficiency in Google Analytics, AdWords, and other relevant tools.
• Innovative Thinker: A creative and innovative mindset with a knack for staying ahead of industry trends.
• Communication Skills: Excellent communication skills, with the ability to convey complex PPC strategies and results to diverse stakeholders.
• Certifications: Relevant certifications in PPC and digital marketing are a plus.

Looking for remote jobs near your area? At Yulys, thousands of employers are looking for exceptional talent like yours. Find perfect job now.