Senior Marketing Operations Specialist Job in | Yulys
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Job Title: Senior Marketing Operations Specialist

Company Name: Benefitfocus
Job Industry: Marketing and Advertising
Job Type: Full time
WorkPlace Type: remote
Location: United States
Required Candidates: 1 Candidates
Job Description:

Benefitfocus is seeking a Senior Marketing Operations Specialist – this is a 100% remote
position with minimal travel

Benefitfocus (NASDAQ: BNFT) Benefitfocus (NASDAQ: BNFT) unifies the entire benefits industry on a single technology platform to protect consumers for life. Our powerful cloud-based software, data-driven insights and thoughtfully designed services enable employers, insurance brokers, and health plans to simplify the complexity of benefits administration experience. Our mission is simple: to improve lives with benefits. With fresh thinking and a view towards what’s next, we’re committed to evolving our platform to deliver a world-class consumer benefits experience.

Senior Marketing Operations Specialist – Position Summary

  • Marketing Operations - have a strong understanding of the Marketing Operations ecosystem and it's associated tech stack, data integrations and process flows.
  • Oversight of the marketing tech stack: including defining of business requirements, user training and administration, system efficiency, platform hygiene and process consistency, resolution of issues, vendor relationships, new vendor/renewal management and day to day use
  • Responsible for managing marketing automation system (Marketo) and CRM System (Salesforce), overseeing integration and automation efforts via use of Zapier and traditional data feeds
  • Supporting all aspects of campaign set-up and lead generation processes including:
    • Email deployments
    • Email and campaign reporting
    • Email and landing page design and coding
    • Lead nurturing setup, configuration, and optimization
    • Lead scoring assessment and implementation
  • Creation and maintenance of key campaign and project tracking to provide visibility across the team
  • Strong data governance – ensuring data integrity between Marketo, Salesforce and other key platforms
  • Creating and maintaining marketing metric reports on campaign ROI, effectiveness and year-over-year trends
  • Development of process and procedures for broader Marketing organization as well as specifically for Marketing Operations

Some call outs for Desired Skills/Experience:

  • At least 3-4 years’ experience in Marketo & Salesforce
  • 3+ years Project Management
  • HTML editor would be a huge plus!
  • Experience with Zapier highly preferred
  • Experience with lead generation process and top of sales funnel activity
  • Strategic thinker
  • Detail-oriented
  • Collaborative
  • Analytical
  • Problem-Solver

*For Internal, this corresponds to a Sr Associate, Demand Generation / IC7*

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