Benefitfocus is seeking a Senior Marketing Operations Specialist – this is a 100% remote
position with minimal travel
Benefitfocus (NASDAQ: BNFT) Benefitfocus (NASDAQ: BNFT) unifies the entire benefits industry on a single technology platform to protect consumers for life. Our powerful cloud-based software, data-driven insights and thoughtfully designed services enable employers, insurance brokers, and health plans to simplify the complexity of benefits administration experience. Our mission is simple: to improve lives with benefits. With fresh thinking and a view towards what’s next, we’re committed to evolving our platform to deliver a world-class consumer benefits experience.
Senior Marketing Operations Specialist – Position Summary
- Marketing Operations - have a strong understanding of the Marketing Operations ecosystem and it's associated tech stack, data integrations and process flows.
- Oversight of the marketing tech stack: including defining of business requirements, user training and administration, system efficiency, platform hygiene and process consistency, resolution of issues, vendor relationships, new vendor/renewal management and day to day use
- Responsible for managing marketing automation system (Marketo) and CRM System (Salesforce), overseeing integration and automation efforts via use of Zapier and traditional data feeds
- Supporting all aspects of campaign set-up and lead generation processes including:
- Email deployments
- Email and campaign reporting
- Email and landing page design and coding
- Lead nurturing setup, configuration, and optimization
- Lead scoring assessment and implementation
- Creation and maintenance of key campaign and project tracking to provide visibility across the team
- Strong data governance – ensuring data integrity between Marketo, Salesforce and other key platforms
- Creating and maintaining marketing metric reports on campaign ROI, effectiveness and year-over-year trends
- Development of process and procedures for broader Marketing organization as well as specifically for Marketing Operations
Some call outs for Desired Skills/Experience:
- At least 3-4 years’ experience in Marketo & Salesforce
- 3+ years Project Management
- HTML editor would be a huge plus!
- Experience with Zapier highly preferred
- Experience with lead generation process and top of sales funnel activity
- Strategic thinker
- Detail-oriented
- Collaborative
- Analytical
- Problem-Solver
*For Internal, this corresponds to a Sr Associate, Demand Generation / IC7*