THE STUDIO

It is an extremely rare occasion that one finds themselves at such an evolutionary moment at which time an entire industry is birthing and defining itself as it rises. Refit Or Die is a new design studio intent on authoring best design practices for this rising forth wave technology.

Refit or Die is a reinvention of what has been the traditional graphic design studio for centuries. At the center of this studio, we are stripping it of two dimensional design work as completely as possible and focusing on anything and everything that uses three dimensional digital design and experience to drive messages.

The first focus of the studio is XR development driving the design of visual experiences that influence greater critical thinking skills through immersive technology. Refit Or Die’s prime focus will be on this experience design.

The second focus is using three-dimensional digital models to interface with additive manufacturing facilities to produce physical three-dimensional products. With the new additive manufacturing facilities in Pittsburgh, we are a design studio that will define how smaller companies can interface and produce products only possible previously with larger production runs. Refit or Die will define how design studios will interface with digital three-dimensional processes.

Refit or Die will author best design practices for this new influential, immersive technology. Refit or Die will be a design studio that helps to define a birthing industry.

There will be tremendous experimentation, multiple failures, along with brilliant never before seen successes. If you’re looking for a job that makes your impact in this world profound and transformative, then Refit Or Die is the place for you.

PR/MARKETING JOB SPECS

If you know anything about fourth wave technology and XR development then you will understand the mammoth challenges ahead for marketing and PR for any design studio putting XR development front and center.

Fourth wave technology faces more than one obstacle to reach ADULT audiences who are nervous about birthing technologies because of media hype around artificial intelligence.

Fourth wave technology has been quickly advancing tools for consumers but primarily only in game design.

Refit Or Die intends to be one of the design studios that will author and evolve the industry beyond games and toys into fully realized mass adoption with a focus on the arts, entertainment, and fashion.

My own 35 years in major national and international media outlets in New York City makes me fully aware of the impossible task to make users do even one thing before they get a payoff, but this is our challenge at Refit Or Die: to get every user to first download the app and then second to look through their phone. It's our “two step barrier” and your biggest challenge if you become part of our team.

Are you up for this challenge? Do you view very real obstacles as opportunities? Do you find it thrilling to introduce the world to new transformative ideas? Do you believe the world even can change for the better?

Then join Refit Or Die to convince the human population that fourth wave technology is absolutely for everyone. Let’s show the world what they can do with this amazing new format.

Guerrilla tactics happen to be one powerful way that we can be sure to stir the pot enough to grow numbers and influence fourth wave evolution and growth. We will work together to create tactics and strategies unlike any you’ve worked on before. Refit Or Die needs your experience and voice, but we also need a complete openness to define entirely new methods and gestalts for how we communicate using fourth wave experiences.

Having entertainment/arts/fashion and beauty connections is going to be a need eventually but I’m open to see what you bring to the table specifically pertaining to our “two-step barrier”.

Again, I cannot reiterate enough how much you will need to think differently. But this is an opportunity to be a leader in a rising new industry. If you've been hungry for something new and thrive on adventure and excitement and the unknown, then maybe you’re the right PR lead for this team.

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