THIS IS AN INTERNAL POSTING FOR CURRENT SOUTH CAROLINA DEPARTMENT OF PUBLIC SAFETY EMPLOYEES ONLY.

As the Social Media Coordinator for the Department of Public Safety (DPS) Office of Public Affairs (OPA), plans, coordinates and promotes agency programs and activities through traditional and visual/digital media communications. Assists with writing, editing, planning, and creating social media content for the general public on behalf of DPS. Serves as the administrator of DPS social media accounts and supports agency divisions with division-specific social media content. Monitors social media on behalf of the agency.

Manages SCDPS social media accounts, including strategizing, planning, and posting to social media platforms regularly, in conjunction with SCDPS law enforcement divisions, OPA manager, and SCDPS staff. Ensures consistency and adherence to brand and promotion of highway safety campaigns and agency events. Writes, edits, and coordinates several social media posts on a weekly basis. Studies market trends and social media analytics, and adjusts messaging as needed to maximize reach and engagement. Holds weekly social media strategy meetings with OPA staff. Regularly responds to social media comments and messages appropriately. Researches and attends available training to stay current with social media trends.

Utilize creative skills (photography, video, and graphic design) to contribute to various projects and campaigns. Assist with social media videos and other content creation.

Support the OPA team by monitoring media, compiling coverage reports after events/large enforcement initiatives, assisting with special assignments, and contributing to paid media messaging and marketing as needed.

Assist in proofreading various communication materials, including press releases, blogs, and other writing assignments as directed, in a regular and timely manner.

Perform all other duties as assigned in support of public information and marketing efforts as defined by OPA leadership.

Minimum And Additional Requirements

State Minimum Requirements:

A high school diploma and relevant program experience.

Agency Minimum Requirements

1. A high school diploma or equivalent and relevant program experience.
2. Knowledge of basic journalistic principles and practices for information dissemination.
3. Knowledge of social media platforms and how to use those platforms to disseminate information.
4. Strong written and verbal communication skills. Attention to detail and excellent proofreading abilities.
5. Familiarity with social media platforms and trends.
6. Creative skills (photography, video, social media and/or graphic design) are required.
7. Ability to work independently and collaboratively in a team-oriented environment while also ensuring integrity of the agency's branding compliance.
8. Must be able to manage time well, be detail oriented, and keep track of social media planning schedule, current safety campaigns, and special projects within the OPA.
9. Must be able to attend events and assignments around DPS Headquarters in Blythewood, as well as events and assignments around the state.
10. Some after-hours may be required, depending on the type of event and location.
11. Must be able to carry photography/videography equipment up to 20 pounds when needed.
12. 
    

Preferred Qualifications

A bachelor's degree in communications, mass media, journalism, marketing, or a related field.

Additional Comments

The South Carolina Department of Public Safety is committed to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, age, disability, pregnancy (including childbirth or related medical conditions), or national origin. The department prohibits discrimination based on race, color, religion, sex, age, disability, pregnancy (including childbirth or related medical conditons), or national origin.

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