The Email Marketing Specialist will be responsible for executing email campaigns, managing deliverability, and overseeing all aspects of the email sending process. This role requires a deep understanding of email marketing, strong technical expertise, and a meticulous approach to ensure the successful delivery and performance of email campaigns. Key Responsibilities: Email Campaign Execution: Set up and deploy email campaigns according to the marketing schedule. Ensure all email content is correctly formatted and aligns with campaign objectives. Monitor campaign performance and make real-time adjustments as necessary. Manage the warm-up process for new email accounts to optimize deliverability. Deliverability Management: Monitor and manage email deliverability by tracking bounce rates, spam complaints, and other relevant metrics. Implement and maintain best practices for email authentication, including SPF, DKIM, and DMARC. Troubleshoot deliverability issues and collaborate with ISPs to resolve them promptly. List Management: Maintain and segment email lists to ensure precise targeting. Implement list hygiene practices to remove inactive or invalid email addresses. Ensure compliance with GDPR, CAN-SPAM, and other relevant regulations. A/B Testing: Conduct A/B testing on subject lines, content, and send times to optimize campaign performance. Analyze test results and integrate findings into future campaigns for continuous improvement. Reporting and Analysis: Track and report on key email metrics, including open rates, click-through rates, and conversions. Provide data-driven insights and recommendations to enhance future campaign effectiveness. Collaboration: Work closely with the marketing team to align email campaigns with broader marketing strategies. Collaborate with the design team to ensure email templates are both visually appealing and functional. Qualifications: Proven experience as an Email Marketing Specialist or in a similar role. Strong understanding of email marketing best practices and deliverability strategies. Familiarity with email marketing platforms (e.g., Mailchimp, SendGrid, etc.). Proficiency in HTML/CSS for email template creation. Exceptional attention to detail and ability to manage multiple campaigns simultaneously. Experience with A/B testing and data analysis. Knowledge of email compliance regulations (GDPR, CAN-SPAM, etc.). Basic understanding of email authentication protocols (SPF, DKIM, DMARC). Job Types: Full-time, Contract Pay: $54,000.00 - $84,000.00 per year Work Location: Remote Are you looking for remote jobs near your area? At Yulys, thousands of employers are looking for exceptional talent like yours. Find a perfect job now.