Marketing Operations Manager

at Heroic Public Speaking HQ

ABOUT HEROIC PUBLIC SPEAKING

What We Believe

We believe that a speech has the power to change the world and the people in it — including the speaker.

What We Do

Heroic Public Speaking helps speakers with transformational ideas leverage the power of performance to move audiences (and themselves) to think, feel, and act differently. Simply put, we help speakers deliver best in class performances so their ideas take hold and spread.

Who We Do It For

• Professional speakers and soon-to-be professional speakers.
• Entrepreneurs who use speaking to build their brands and book more business.
• Mission-driven people who want to advance a cause or lead a movement.
• Executives who need to move people towards a big vision.

What We’ve Built

Heroic Public Speaking is considered by many to be the preeminent keynote Speaker training company in the world. We're a small company with headquarters in Lambertville, NJ, and were founded by a husband and wife team.

Who We Hire

It's easy to say we care … but we really do. We know that no one is perfect and that non-traditional hires are often the best hires. In fact, most of the people working at Heroic Public Speaking, including the founders, currently do something different than they did in their previous jobs or what they were originally trained to do. Bottom line: we want you if you produce results, and we want you to be happy while doing it.

ABOUT THIS ROLE

We are looking for an ambitious, data-oriented, and strategy-minded marketing operations manager. We know that data lies at the heart of any effective marketing strategy. You will help us succeed in our digital marketing efforts by assuring that our data is organized, accurate and accessible. You will oversee our Hubspot implementation and management, build reporting dashboards, and optimize our email sales and marketing initiatives leveraging data and consumer insights. You will also have the opportunity to work with the team on producing and sharing our marketing assets.

SOME MORE OF YOUR SPECIFIC CONTRIBUTIONS

Key responsibilities include, but are not limited to:

• Be our super admin for all aspects of Hubspot at Heroic Public Speaking.
• Build reports to measure various sales, marketing, and service efforts.
• Maintain data integrity and accuracy in CRM.
• Create and manage workflows in Hubspot including but not limited to, automated email sequences, campaigns, and conversions, as well as forms, assessments, and surveys.. eSegment subscriber, lead, and customer lists based on behaviors like past email engagement and website interactions including content downloads, site page visits, and more.
• Create custom modules, templates, and functionalities within HubSpot CRM to enhance user experience and support specific sales and marketing processes.
• Measure results and optimize lead nurturing workflows for these segments to convert leads into customers.
• Work to minimize list decay and unsubscribes while increasing the productivity of email sends.
• Ensure data integrity and quality within the CRM system by implementing data validation rules, data cleansing activities, and data migration as needed.
• Implement and sustain automation to support business processes.
• Support marketing team to facilitate data access and entry.
• Help integrate other platforms and apps with HubSpot.
• Identify and implement new processes in CRM systems for growth and scalability.
• Manage permissions and set up user roles.
• From time to time additional support will be needed from you around marketing and sales production, including posting on social media, planning the marketing calendar, shooting basic iphone video at events, and more.

EDUCATION & QUALIFICATIONS

We don’t really care where you went to school or what level of education you’ve achieved. We care about who you are and how you show up in the world now. We have an intelligent and sophisticated group of people working together who share values.

WE DO, HOWEVER, EXPECT THE FOLLOWING

• Hubspot or similar CRM experience. Hubspot certification is a very big plus.
• Ability to report and analyze marketing data. Experience working in data operations.
• Proficiency in Google Suite is a must. Knowledge of analytics tools (Google Analytics, Hubspot) is also a very big plus.
• Strong verbal and written communication skills are important. You don’t need to be a speaker or performer but you do need to work well with others. Working well with others is kind of the secret sauce at Heroic Public Speaking. We have a no jerks rule.
• Accountability.
• Willingness to take well-informed risks, not shy away from them.
• Ability to manage multiple priorities and meet a deadline while maintaining an emphasis on detail and excellent follow-through.
• Comfort with taking direction and responding to feedback well while also having the confidence to improve company processes.
• Ability to collaborate and work in support of other teammates, as well as work independently.

WORKING IN A LEARNING ORGANIZATION

We are an organization focused on growth through learning in action. We have big goals and we know that we’ll only achieve our goals if everyone at Heroic Public Speaking believes that the future belongs to the learner. We expect excellence from ourselves and the people around us and we accomplish this by developing people, not just processes.

TECHNOLOGY

We’re a company that values and embraces technology; you must be comfortable learning and using modern processing and communication applications, like Google Suite, Hubspot, ClickUp, and Slack.

SALARY

Salary for this position is in the range of $60,000 to $85,000, depending on experience level, plus health and retirement benefits that increase your total compensation package by about 10%. Compensation packages are revisited annually at the end of the calendar year.

BENEFITS? YES, WE HAVE LOADS OF THOSE.

• 4 weeks PTO (+ official holidays). We love and respect brain breaks.
• Generous retirement plan in the form of a Defined Benefit Plan, where we make generous pre-tax contributions to an account for full-time time employees that qualify for the plan.
• We offer a 401K plan. Your contributions can be in the form of a post-tax ROTH 401K or pre-tax Traditional 401K.
• Platinum health insurance plan. We share the premiums for you and your dependents, if you choose to enroll.
• Monthly cash allowance for your computer and phone.
• Paid for professional development opportunities.

WORK LOCATION AND TRAVEL

Sometimes (much of the time) you’ll work from home or your favorite coffee shop, and sometimes we gather at Heroic Public Speaking HQ in Lambertville, NJ for team meetings. You’ll also come to some of the events.

You won’t be expected to travel out of state but opportunities may present themselves from time to time for various reasons – a conference, business development meeting, training.

GET THESE MATERIALS READY IN ORDER TO APPLY

• Your resume.
• A cover letter.
• A 1 - 2 minute video introducing yourself. Tell us why you want this job. Please note that we aren’t expecting high production value, we just want to hear from you.
• Links to your public social media profiles. (If you don’t have these, just explain why in your cover letter.)

We can’t promise to interview everyone who applies for a position at Heroic Public Speaking, but we promise to review every application that is submitted. We know how challenging the job hunting process can be and we respect all the effort you put in to land the job of your dreams. Maybe the job of your dreams is here at Heroic Public Speaking HQ.

HEROIC PUBLIC SPEAKING: OUR LEADING VALUES

The HPS Core Four

1. We can do more together than we can alone.

By bringing in fresh insights and diverse perspectives, we learn more and feel more connected to the work we do. Collaboration is essential to the growth of our minds and our business.

2. We pursue mastery of craft.

In everything we do, we choose to hold ourselves to the highest standards. We bring an attitude of excellence to our work; we strive constantly to develop our craft, our character, and each other.

3. We are always performers, never critics.

Seeing the world through the eyes of a performer is critical to the creative process. We keep our minds open; we respect and honor that there are many different ways to approach the work we get to complete in our lives. We don’t waste time being petty, small, negative, or judgmental.

4. We make and keep promises.

Results and reputation are dependent on our ability to make commitments and fulfill them. When we do what we say we are going to do, doors open and opportunities abound.