Marketing & Communications Manager - Job Expectations

Specific Duties

1. Maintain and manage all traditional and digital advertising for all company clinic locations, all in conjunction with the company’s president, #1 priority
2. Directly manage company event marketing efforts.
3. Write, plan, design and direct design for current and future marketing campaigns and materials in both traditional and digital media.
4. Manage all internal communications, including regular maintenance of Hearinghealthier.com and the company intranet.
5. Maintain and manage all web applications and programming languages for company website in congruence with outside web agaency.
6. Create and manage all paid search campaigns
7. Administer and sustain online channels focusing on Search Engine Optimization, social media, and marketing analytics
8. Generate meaningful and relevant metrics, while providing insights and opportunities to expand brand awareness to support our business objectives
9. Manage, measure, analyze, and report on web performance including SEO, AdWords, and digital campaigns
10. Analyze the effectiveness of digital campaigns through performance metrics prepared weekly, monthly, and quarterly.
11. Create and maintain budget for online channels
12. Manage a defined annual $500k + marketing budget for the company.
13. In collaboration with a hired consultant, direct company’s hearing health experts in relationship and disease state marketing to regional primary care physicians
14. Collaborate with the company’s hearing health experts and their teams to design and implement regional marketing strategies for each of the company’s clinic locations.
15. Build relationships with area businesses, presenting and leading hearing aid discount plans for their companies’ employees and the businesses’ constituents.
16. Regularly meet with Management team to discuss opportunities and move the company’s marketing plan forward.
17. Manage costs, effectiveness and any way to improve or streamline processes
18. Other duties as assigned.

Technical Competencies

1. Effectively execute the above specific duties using the following technical proficiencies:
2. Microsoft Office Suite
3. Graphic Design using Adobe Creative Suite
4. Website Management
5. Inbound Marketing using HubSpot
6. Server Maintenance using Amazon Web Services
7. Paid Search advertising using Google Ads, Bing Ads and Yelp
8. Social Media Marketing using Facebook, Instagram, Twitter, Ti k Tok, You Tube Channel, and blogs

Job Type: Full-time

Pay: $72,000.00 - $85,000.00 per year

Benefits:

1. 401(k)
2. Dental insurance
3. Flexible schedule
4. Health insurance
5. Paid time off
6. Vision insurance

Schedule:

1. 10 hour shift
2. 8 hour shift
3. Monday to Friday
4. Weekends as needed

Ability to Commute:

1. Overland Park, KS 66062 (Preferred)

Ability to Relocate:

1. Overland Park, KS 66062: Relocate before starting work (Preferred)

Work Location: In person

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