Key Responsibilities
The requirements listed below represent the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
The copywriter is primarily expected to:
Meet deadlines and establish priorities that maintain a productive workflow.
Meet production levels established by the manager.
Follow standard production procedures to maximize productivity and resources.
Manage time effectively, anticipating challenges and deadlines.
Consistently review procedures and work habits to minimize downtime.
Set and reevaluate priorities as needed.
Write accurate content based on the information requested.
Use accurate product names, manufacturer names, and relevant content.
Write copy that meets legal and ethical standards.
Ensure disclaimers and promotional text meet legal standards.
Use established trademarks and brand standards.
Proofread and spell-check copy during production.
Ensure appropriate, consistent, and accurate use of the Zones brand, tone, and voice.
Increase exposure and awareness of the Zones brand.
Strive for error-free execution of Zones and vendor brand standards.
Research and use proper logos, naming, and trademarks in ads and other collateral.
Write compelling copy that evokes a direct response from the targeted audience.
Implement copywriting best practices while collaborating with designers.
Understand and distinguish between specific target audiences.
Must have the ability to translate technical terms into a conversational tone.
Write content with an SEO/SEM focus in mind.
Conduct research to obtain information from relevant resources and determine a product or solution's key selling features.
Proofread and edited existing copy for quality assurance.
Keep up with the latest industry trends.
The role includes content writing for:
eBooks
White papers
Blogs
Landing pages
Emails
Marketing campaign deliverables
Online evergreen pages
Case studies
Battlecards
Datasheets
PowerPoint presentations
Support for blog posts
Support for digital signage advertisements
We are seeking candidates with the following qualifications and skills:
Education, certifications, and technology requirements:
Degree in advertising, journalism, or English
5+ years of advertising/marketing writing experience or equivalent experience
Knowledge and execution of the structure and content of the English language
Longform writing portfolio examples
Competent computer skills to perform essential functions using Microsoft Office products
Effectively communicate information and ideas
Excellent organizational and time management skills
Knowledge of principles and methods for showing, promoting, and selling products and services
Attention to detail to ensure quality, accuracy, and consistency in writing
Listen to and understand information and ideas presented verbally
Read and understand information and ideas presented in writing
Preference is given for understanding of IT and/or having a technology background
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