We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will play a crucial role in supporting our marketing initiatives, helping to enhance brand awareness and drive engagement through various channels. This position requires a blend of creativity, analytical skills, and a passion for marketing. The Marketing Coordinator will collaborate with cross-functional teams to execute marketing campaigns and monitor their effectiveness.

Responsibilities

1. Assist in the development and implementation of marketing strategies and campaigns across multiple platforms, including digital, print, and social media.
2. Coordinate content creation for various channels, ensuring alignment with brand messaging and target audience.
3. Manage email marketing campaigns, including list segmentation, A/B testing, and performance analysis.
4. Conduct market research and analyze trends to inform marketing strategies.
5. Collaborate with the advertising team to create print advertising materials that effectively communicate our brand message.
6. Utilize marketing automation tools to streamline processes and improve campaign efficiency.
7. Monitor and report on campaign performance using analytics tools such as Google Analytics.
8. Support the execution of events and promotions to enhance brand visibility.
9. Attend local meetings around the area
10. Other duties as assigned

Skills

1. Proficiency in digital marketing strategies, including content marketing, email marketing, and analytics.
2. Strong understanding of advertising principles and techniques across various media channels.
3. Familiarity with Google Analytics and other analytics platforms for measuring campaign performance.
4. Excellent copywriting skills with the ability to create engaging content tailored to different audiences.
5. Experience with marketing automation tools is preferred.
6. Strong organizational skills with attention to detail and the ability to manage multiple projects simultaneously.
7. Effective communication skills, both written and verbal, with a collaborative mindset.
8. A proactive approach to problem-solving and a willingness to learn new skills in a fast-paced environment.

Job Type: Full-time

Schedule:

1. 8 hour shift
2. Day shift
3. Monday to Friday
4. Weekends as needed

Experience:

1. Marketing: 2 years (Preferred)

Ability to Relocate:

1. Bryan, TX (Brazos County): Relocate before starting work (Required)

Work Location: In person

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