Fire and Ice Heating & Air Conditioning has been providing HVAC services to the Columbus and surrounding area for over 16 years! We value community involvement and participate in a variety of local programs including The James Cancer Center, Heat The Town and DAV just to name a few.

We are looking to add a skilled Content Writer to our growing Team. This individual is responsible for planning and writing longform blog articles and eBooks for the company's online Learning Center, and other multimedia content as assigned. This involves selecting topics, building a content calendar, scheduling interviews and interviewing subject matter experts to create content. The role will require a strong grasp of SEO best practices, and an understanding of how content marketing integrates with an inbound marketing approach.

Hours of Work: Monday Friday, 8:00 am to 5:00 pm. There may be occasional overtime.

Benefits: Medical, dental, and prescription coverage with 50% of the premiums paid by the employer for employee. Simple IRA with company match. Paid vacation and holidays. Life insurance.

Essential Duties

• Writing, editing and proofreading content
• Publication of three pieces of content per week that are engaging and consistent with brand messaging
• Develop content strategy aligned with short-term and long-term marketing targets
• Focus on SEO and keyword strategies to maximize SERP rankings
• Use your organization skills to monitor and measure the success of our content strategy (i.e. increased engagement, customer acquisition, website traffic, etc.) and identify, analyze, and report on trends to our internal team, using analytics to track progress
• Premium content production, including eBooks, checklists, and other lead generation tools
• Creating copy for landing pages for lead generation
• General website updates and enhancements, e.g. new pages and calls-to-action placement
• Professional development and continued education in relevant areas (e.g., HubSpot certifications)
   

Required Qualifications

• Bachelor's Degree in Communications, Marketing, Journalism, English, or related field
• 3-4 years of experience in a similar role
• Must pass drug and background screens
• Proven work experience as a writer and content manager
• Adept at keyword analysis and SEO best practices
• Excellent written and verbal communication skills, with an outstanding command of the English language and familiarity with AP Style or other style guides
• Understands how to use data to inform strategic decisions
• Creativity and the ability to develop original content that provokes engagement
• Is curious and thoughtful listener with strong interviewing skills
• The ability to think like a teacher and create educational content
• Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns
   

Desired Qualifications

• Proficiency in design tools such as the Adobe suite, for editing photos to include in articles, and for the creation of CTA visuals and downloadable assets
• Experience with content management systems for posting and updating web content
• Training as a print or broadcast journalist is a bonus, or other multimedia storyteller. Great at telling a story using words, images, or audio, and an understanding of how to create content that draws an audience
• Proven experience distilling complex, technical fields to an understandable level for a general audience