WE’RE HIRING!

Marketing & Content Specialist

AKA The Master of Strategy & Execution

We’re looking for a dynamic, driven, and marketing-obsessed individual who thrives on both strategy and execution. You’ll be managing marketing efforts across two dynamic brands—Workflow Queen and Magnetic Profits. While Workflow Queen will be your primary focus (~30–35 hours/week), you’ll also support Magnetic Profits (~5–10 hours/week), helping drive growth and engagement through targeted strategies and execution for both businesses. If you're looking for a versatile role where you can own the strategy and execution while working directly with a fast-growing company, this is your dream job!

Does this sound familiar?

1. You’re not just a marketer—you’re a strategic visionary who loves to create and implement marketing ideas that drive real results.
2. You crave the freedom to experiment, test new strategies, and break away from cookie-cutter marketing tactics.
3. You’re equal parts strategist and executor—you’re not afraid to roll up your sleeves and dive into the details, but you also have a bird’s-eye view of the big picture.
4. Friends and family have always applauded your keen eye for design, strategy, and unique approaches to marketing (and you’re open to new ideas and ways of doing things).
5. You don’t need hand-holding—you’re a self-starter who thrives in a role where you can own projects from start to finish.
6. You’re familiar with the Workflow Queen brand (or willing to get to know it) and its unique approach to the accounting space, and you’re excited to support Magnetic Profits in empowering women entrepreneurs to achieve financial clarity and profitability.
7. You’re passionate about growth and innovation and get excited about finding creative ways to connect with audiences, drive revenue, and grow brand visibility.
8. You love the idea of working in a fast-paced, dynamic environment where you’re trusted to lead and encouraged to experiment.
9. You get energized by working with an entrepreneurial, visionary CEO who gives you the freedom to take risks and the responsibility to make big things happen.

Do you want to join a company that values work-life balance while empowering you to make a meaningful impact? We are a team of innovative, purpose-driven individuals who are passionate about transforming the accounting industry through thoughtful marketing implementation, execution, and strategy. Here, you’ll find a supportive environment that encourages alignment between your work and personal life, while driving real results.

WE ARE LOOKING FOR A KICKASS MARKETING & CONTENT SPECIALIST TO JOIN OUR TEAM!

Imagine working every day in a remote role where your input is valued, your work is appreciated, and your teammates support you. You’ll have the opportunity to manage marketing strategies while also being involved in the nitty-gritty execution, allowing you to see your ideas come to life firsthand.

Our company is growing fast, and we need a driven marketing professional who’s ready to make an impact. You’ll have autonomy, responsibility, and the chance to take ownership of both the big picture and the day-to-day.

Let’s get the bad news out of the way first:

This isn’t your typical marketing manager role where you only focus on strategy or have an entire team handling execution for you.

1. You’ll need to roll up your sleeves and handle both the strategic side and the day-to-day execution. That means everything from building funnels and writing email copy to analyzing data and managing social media.
2. You’ll need to be flexible during launches. During live launches or major marketing campaigns, there will be times when extra hours or quick pivots are required. We support work-life balance, but when it’s go-time, we’re all in.
3. If you don’t like feedback, this role may not be for you. We’re all about growth and continuous improvement, so we will work closely to provide constructive feedback to make sure we’re hitting our goals.

But if you’re excited to step into a high-impact role where you can own both strategy and execution, you’ll thrive here!

Now let’s talk about the good stuff:

1. You’ll have the autonomy to create and execute marketing strategies for twodynamic brands—Workflow Queen and Magnetic Profits—while seeing the direct impact of your efforts in driving revenue, engagement, and visibility.
2. Work remotely from anywhere: We love remote work and offer flexibility, so you can work from home in your pajamas if that’s your style! Occasionally, there may be travel opportunities for events, workshops, or team retreats.
3. Travel for exciting events: You’ll have the opportunity to travel within the U.S. (and sometimes internationally) for company events, retreats, and launches, all while being part of a collaborative team.
4. A fun and dynamic work environment: You’ll be part of a small, close-knit team that values creativity, innovation, and collaboration. We’re all about supporting each other and celebrating wins together.
5. No micromanagement here: We trust you to get the job done. If you love taking initiative and owning your projects, you’ll fit right in.
6. Opportunities for growth: As the company grows, so will your role. You’ll have the chance to take on more responsibility, lead projects, and make an even greater impact.
7. Bonuses and benefits: In addition to your salary, you’ll have the opportunity to earn performance-based bonuses tied to revenue growth and successful launches for both Workflow Queen and Magnetic Profits.

Now let’s talk about the job requirements:

Must Haves:

1. A superior grasp of the English language and the ability to communicate effectively.
2. Must have hands-on experience in managing marketing campaigns, building funnels, and executing on tasks such as content creation, email marketing, and ad management.
3. Experience with tools like Kajabi, Kartra, ManyChat, Squarespace, Google Analytics, Facebook Ads, Canva or similar marketing platforms.
4. Proven ability to manage both the big picture (strategy) and the small details (execution).
5. Ability to analyze and track marketing data to make informed decisions and optimize performance.
6. Experience managing and delegating tasks to marketing contractors and/or team members.
7. Must be willing to document all processes, ensuring that strategies and workflows are clear and accessible to the team.
8. Comfortable using Asana for project management and Notion for organizing and managing information.
9. Ability to take initiative, think critically, and work both independently and as part of a team.

*Don't worry, everything is coachable and if you don't know how to do "all the things" we can help train and with your kickass drive, you'll be an excellent problem solver!

Preferred:

1. 3-5 years of experience in marketing with an emphasis on both strategy and execution.
2. Hands-on experience with podcast marketing, digital advertising, and creating content across various platforms.(and in the course/education/online course creator space)
3. Strong project management skills and experience with remote collaboration tools like Asana, Slack, and Google Drive.
4. Experience working with someone in the digital course space, with a deep understanding of the unique needs and strategies for course marketing.

*Don't worry, everything is coachable and if you don't know how to do "all the things" we can help train and with your kickass drive, you'll be an excellent problem solver!

Key Responsibilities + Roles:

As the Marketing & Content Specialist, your primary objective is to drive growth through strategic and creative marketing initiatives across both Workflow Queen and Magnetic Profits. Workflow Queen will be your primary focus (~30–35 hours per week), where you’ll take the lead on managing campaigns, content, and launches. Additionally, you’ll spend ~5–10 hours per week supporting Magnetic Profits with marketing strategies, funnel creation, and email campaigns to drive engagement and sales.

You will own the entire marketing process—from brainstorming innovative ideas to executing detailed strategies—while ensuring that every effort aligns with the unique goals of both brands. Your role will encompass tasks like managing podcasts, building high-converting funnels, and leading successful launches, all while ensuring a cohesive and impactful marketing strategy across Workflow Queen and Magnetic Profits.

You will act as key collaborator to the CEO, bringing fresh ideas and ensuring that all marketing activities across both brands are cohesive, effective, and results-driven. With a focus on continuous growth, you’ll help shape the marketing direction and collaborate across teams to create campaigns that excite, engage, and convert.

To succeed in this role, attention to detail and the ability to follow systems and processes are essential. In fact, to show us you’re detail-oriented and can follow directions, when you apply for this position, make sure to include “I’ve found my dream marketing role” in the subject line of your email. That’s our little trick to distinguish those who are truly interested from those who send out blanket applications.

Marketing Strategy & Execution:

1. Own the marketing strategy for our courses, programs, resources and services across Workflow Queen and Magnetic Profits, driving revenue growth and engagement.
2. Develop micro-offers, service enhancements, upsells, and downsells to keep customers engaged and maximize their lifetime value.
3. Build and optimize funnels, email campaigns, and content strategies that attract and convert prospects into loyal students and clients for both brands.
4. Design and manage flash sales for cash infusions when needed for both brands
5. Document all marketing processes and strategies, keeping them organized and accessible for the team to use.
6. Support the CEO in brainstorming and documenting ideas and strategies.
7. Develop ad and video strategies that are enticing, exciting, and make people want to buy.
8. Collaborate with contractors, freelancers, and vendors as needed, and bring in the right people to help execute our marketing strategy vision.

Podcast Strategy & Management:

1. Manage the podcast end-to-end by researching improvements, increasing listener engagement, and lead initiatives to make the podcast more enticing.
2. Create soundbites and repurpose content by developing shareable soundbites and repurpose episodes into freebies or content to drive program sales and engagement.
3. Build custom playlists and promotional material by curating playlists that drive subscribers and create promotional material for episodes, including social media and newsletters.
4. Boost subscriber growth and engagement by creating innovative, data-driven strategies tailored to the Workflow Queen audience.
5. Create and set up private podcast feeds through HelloAudio for both brands to bring in quality leads.
6. Manage and execute the editing process and produce detailed show notes to complement the podcast.

Content Creation:

1. Develop unique content ideas tailored to the needs of both Workflow Queen and Magnetic Profits audiences, ensuring alignment with brand goals and messaging.
2. Collaborate with the CEO and team to conceptualize and produce content that drives engagement and supports key initiatives across both brands.

Funnel Creation & Evergreen Marketing:

1. Design, write, build, and optimize funnels that ensure consistent leads and sales for Workflow Queen programs and services offered at Magnetic Profits and convert prospects into customers, using lead magnets, email sequences, webinars/workshops and landing pages to drive engagement and sales.
2. Regularly report and track performance using analytics and UTM tracking to monitor results, run A/B tests, and continuously refine funnels for better conversions.
3. Maintain and refine evergreen funnels to ensure a consistent flow of leads and sales, regularly using analytics to optimize performance and identify new opportunities.

Launch & Promotion Marketing Strategy:

1. Develop and execute high-impact marketing strategies to drive sales, including upsells, downsells, and cross-sells, ensuring maximum revenue during launches.
2. Provide creative direction by adjusting copy, sales pages, and email sequences to optimize conversion and engagement throughout the launch.
3. Collaborate with the CEO on pre-launch strategy, driving bootcamp subscribers and purchasers, while continuously refining materials based on performance.
4. Adapt marketing efforts as needed to pivot quickly, ensuring the launch strategy remains aligned with business goals and maximizes results.

Webinar/Workshop Strategy & Execution:

1. Develop a comprehensive strategy for webinars, workshops, and live trainings designed to drive engagement and sales.
2. Plan and build out the logistics for webinars and workshops, including funnel creation, email marketing, and follow-up sequences.
3. Create webinar assets like landing pages, workbooks, slides, and presentation materials.
4. Manage live webinar events, ensure seamless execution, and track participant engagement and conversion rates.
5. Evaluate post-webinar data to identify improvements for future events and drive follow-up sales efforts.

Design & Creative Oversight

1. Oversee all creative assets, ensuring they are on-brand, visually compelling, and aligned with the overall marketing strategy.
2. Collaborate with designers to create high-converting landing pages, sales pages, and marketing collateral, while providing feedback and quality control.
3. Step in with basic design skills to create or edit assets when needed for quick turnarounds or testing ideas.
4. Ensure consistency across platforms, maintaining cohesive branding and messaging throughout all touchpoints.
5. Stay up-to-date with design trends, bringing innovative ideas to keep creative assets fresh and effective.

Research, Innovation & Continuous Growth:

1. You’re not afraid to take risks and innovate—if you see podcast numbers slipping or campaigns underperforming, you research new strategies, listen to industry leaders, and bring fresh ideas to the table.
2. Stay on top of trends by taking courses (paid for by the company after approval), listening to podcasts, collaborating with others, and immersing yourself in the marketing world.
3. Gather feedback from Workflow Queen students and Magnetic Profits clients through market research to continuously improve and tailor our strategies to both audiences.

*Although these are the main things this job might encompass other tasks as well

SOUND LIKE A GOOD FIT?

We’re looking for an innovative, creative, and driven marketing mastermind to join our team ASAP! We know this position will attract a lot of amazing talent, and while we’d love to interview every candidate, we need you to MAKE YOUR APPLICATION STAND OUT!

*Important: This is more than just executing tasks and creating content. We’re looking for someone who can take ownership of marketing strategies across both Workflow Queen and Magnetic Profits, drive revenue growth, and push both brands forward with fresh, data-driven ideas.

Here are a couple other details before you apply:

1. This is a full-time employee position (35 - 40 hours/week) with bonus opportunities throughout the year, including performance-based bonuses tied to revenue growth and success.
2. The starting base salary is $65,000 - $85,000 annually, depending on experience, with bonuses and additional compensation tied directly to your impact on revenue growth. Benefits are included after a 90-day probation period, which cover:
3. 401(k)
4. Medical, dental, and vision coverage
5. PTO
6. We WANT someone who is “in it to win it”—this is a full-time opportunity where you’ll take ownership of projects and drive impactful results.
7. If you’re hired and kick ass (which we’re confident you will), this can evolve into a larger role with increased responsibility, growth potential, and higher earnings.
8. Equipment will be provided for anyone who needs it to perform their role efficiently.
9. This is a 100% virtual position (with travel opportunities for specific team events and promotional events). You must be a US resident and be located within +/- 3 hours of Eastern Standard Time.

How to apply:

1. Send us your resume (in PDF format) along with the following:
2. 1 - 3 minute video explaining why you’re the ideal fit for this role, how you’d balance marketing efforts across two brands, and what unique skills you bring to support Workflow Queen and Magnetic Profits. (this video is required and I want you to know, it's ok if this video isn't perfect or you're nervous... we just want to get to know you and hear what you have to say… you can use your phone or to record the video)
3. Include your "secret subject line"
4. Share your Enneagram number *I'm an Enneagram 7 (if you know it but not required)
5. Share your Human Design (if you know it but not required)
6. Send all the above to: hiring@workflowqueen.com w/ your secret subject line + video

PS: Remember, you’re applying for a marketing role, so I encourage you to apply with a bang and be unique to stand out against the other 300+ applications we’ll receive!

*Please make sure to include your secret subject line, video and all other requirements listed above. If these things are not included with all the above, we will immediately dismiss the application.

DEADLINE TO APPLY: JANUARY 3, 2025

Job Type: Full-time

Pay: $65,000.00 - $85,000.00 per year

Benefits:

1. 401(k)
2. Dental insurance
3. Health insurance
4. Paid time off
5. Vision insurance

Schedule:

1. 8 hour shift
2. Monday to Friday

Application Question(s):

1. What is the secret subject line for this job role?
2. What are some of your favorite podcasts and resources you use for staying up to date with industry trends and marketing changes?
3. Which marketing methodologies, frameworks, or thought leaders do you follow or adhere to in your approach? Share a bit about how these influences shape your marketing philosophy and execution.
4. Imagine you’re tasked with launching a new program for Workflow Queen while simultaneously maintaining an evergreen funnel for Magnetic Profits. How would you prioritize your time and resources to ensure both projects succeed?
5. Share an example of a successful marketing campaign or funnel you've created. What was your role in the process, and what were the results (e.g., leads generated, conversion rates, revenue growth)? What challenges did you face, and how did you overcome them?
6. Please send an email with the requirements listed on the bottom of the job description to the email provided at hiring@workflowqueen.com. If you don't send all the requirements listed, your application will not be seen.

Work Location: Remote

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