Title: Marketing Communications Manager

Class: Salary EFT Category: Tier I

Reports to: Director of Marketing

Supervision Duty: 1 person

Location: Remote (ET or CT time zone preferred).

Education and Experience Requirements

· +5 years of marketing management experience

· +5 years of digital marketing experience

· +5 years working with third parties as agencies and graphic designers

· Bi-lingual Spanish

· Bachelor degree in Fine Arts/Graphic Design, Communications, Public Relations, Marketing, Journalism or related field

· Desirable experience in building materials or plumbing company

Mission of the Position:

Strengthens our brands in wholesale (reps and distributors) and retail by defining and implanting marketing strategies (digital, traditional, point of sale). Creates, implements, manages and oversees all marketing content (including product specification sheets, packing, digital and printed catalogues, brochures, exhibition material and point of sale support material), communications messaging, materials and programs that effectively describe and promote Sanitaryware and Bathware markets in North America while building our brands.

Primary Roles and Responsibilities

Brand management and Marketing communications

• Master the brand book for each brand. Oversee the use and application of the brands across all internal and external platforms.
• Develops communications strategies for each segment.
• Leads any marketing efforts in coordination with Sales and Product managers. Includes trade shows, product photograph, lifestyle images, incentive programs and/or campaigns with distributors for some categories or specific products
• Supports programs, promotions and projects that will achieve overall company and sales goals
• Works collaboratively with internal and external development teams to develop digital and printed materials product catalogues, price list, prodeuct manuals, product visual packing design and flyers.
• Oversees the preparation of communications, media and presentations as needed.
• Work with Product managers and Engineering to draft Technical and Product Bulletins.
• Build and maintain an up-to-date asset library using PIM tools being the point of contact for everybody inside and outside the organization that asks for photos, videos, animations, etc. Includes support for EDI and digital marketplaces.
• Manage customer communication with email distribution platform.
• Develop and maintain relationships with PR/media contacts and service providers.
• Develop strategic communications plans for promotion and dissemination of content.

Digital marketing

· Define appropriate digital channels and communication strategy for Mansfield and Vortens taking in account their specific target audiences.

· Define KPIs and goals to measure success in digital marketing strategies.

· Works collaboratively with internal and external development teams to maintain effective websites and social media channels.

· Define strategies to create effective content aligned to commercial events, trade shows, and special days, for both current and new products, as well as customers promotional calendars.

· Define and set up publication calendars for digital channels.

· Monitor consumers voice taking care of consumers reviews in customers market places, google reviews, consumer reports, etc. and coordinate appropriate answers for every case.

· Monitor competitor’s digital channels and activities. Be ready to react in case is necessary.

· Product data syndication.

Shows and trade marketing activities

• Maintain a calendar of industry shows, collaborate with sales team in the shows they attend providing brand image materials, printed materials, promotional items and defining the communication strategy for each of them, amplifying the message throughout the appropriate channels.
• Coordinate the design and set up of booths for industry shows
• Manages the strategy and planning of meetings, trade shows and special events for the organization.

CRM

· Define the appropriate answer in every contact point of the customer journey in collaboration with sales, customer service and product managers.

· Manage database of key audiences as distributors, plumbers, customers, etc. to be able to communicate and engage with them.

· Capture and manage leads through the CRM tool, nurturing them with communications and next step to serve them or to convert in sales.

Budget and administrative tasks

• Manages Marketing budget, including coop budget with rep agencies, wholesalers and retailers.
• Manages the relationship and contracts with agencies and vendors that serves the organization regarding web services, social media accounts, advertisement (on/off), and any tool that helps to gain brand awareness, brand engagement and increase sales.

Skills and Knowledge

• Marketing B2B
• SEO and SEM strategies
• Wordpress intermediate knowledge
• Intermediate capabilities in graphic design software as Ilustrator, inDesign, Photoshop
• PIM tools
• Product data syndication experience working with partners and customers.
• CRM software
• Mailing tools
• Business social media accounts management
• Vendor relationship management.
• Technical understanding of plumbing products
• Knowledge of channels of distribution and customer base
• Excellent teamwork skills
• Proven ability to influence cross-functional teams without formal authority

Physical Demands

Employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, and ability to adjust focus. Must possess sight and hearing senses or by the use of prosthetics that enable these senses to function adequately.

While performing the duties of this job, the employee is regularly required to sit, talk and hear, to use both hands and arms. The employee is frequently required to stand and walk. The employee is occasionally required to stoop, kneel, or crouch, and climb or balance.

Job Type: Full-time

Pay: $60,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• Day shift

Work Location: Remote

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