We are seeking a Marketing & Audience Development Associate. The ideal candidate has 2-3 years of experience in marketing or business development, can use and interpret data tools, assist in building audience growth strategies, and is comfortable initiating conversations with potential partners and prospects. This role requires strategic thinking, creativity, persistence and the ability to help drive impactful marketing efforts. The role supports and reports directly to the Marketing Manager and will work closely with the marketing team, as well as outside marketing service providers.

Key Responsibility:

1. Help develop and implement strategies for growing marketing audiences.

On a weekly basis you will:

1. Conduct outreach to potential marketing partners via email, social media, and cold calls.
2. Send targeted communications to past participants and maintain ongoing relationships.
3. Source and analyze audience data.
4. Build and maintain influencer and organizational partnerships.
5. Leverage social media for audience expansion.
6. Research potential partnerships and coordinate meetings.
7. Create and distribute content for audience engagement.
8. Execute LinkedIn outreach and build lead generation tools.

Additional tasks can include:

1. Help set up and manage targeted audiences for paid campaigns.
2. Organize and promote webinars presented by any of our media brands.
3. Create audience segments for events and publications.
4. Assist in refining the buyer personas and Ideal Customer Profiles (ICPs).
5. Draft and distribute press releases.

Required:

1. Experience in marketing, business development, or sales development (2-3 years preferred).
2. Bachelors degree in marketing or related field.
3. Understanding of market audience dynamics and how to define market segments.
4. Experience with data enhancement tools.
5. Comfort with outreach to new contacts (including cold calling/emailing).
6. Self-starter with strong lateral thinking skills for problem-solving and strategy development.

Preferred Experience:

1. Background in events and/or media industry.

Skills and Competencies:

1. Strong communication and interpersonal skills; politely persistent.
2. Proactive and able to work independently in a remote environment.
3. Ability to manage multiple tasks and projects efficiently.
4. Data-driven with a proactive mindset for problem-solving and seeing relationships.
5. Creative and strategic in content and partnership development.
6. Understand data reporting and trends with the ability to derive insights from it.

About Benefits: The position comes with a salary, health/dental/vision coverage, 401k matching, unlimited paid vacation/personal time, and a pleasant, professional work environment. Our company operates primarily in a virtual capacity, with employees having the option of utilizing co-working spaces. This approach fosters creativity, productivity, and supports the mental well-being of our team members, ensuring an engaging and enjoyable work environment.

Royal Media (www.royalmedia.com) is an award-winning information company that delivers valuable content through the web, electronic newsletters, conferences, and custom products. The company was founded in 1995 to provide specialized information and insights to executives around the world, and currently serves a diverse mix of industries, including automotive, finance, and aviation.

EQUAL OPPORTUNITY: We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local laws.

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

1. 401(k) matching
2. Dental insurance
3. Employee assistance program
4. Health insurance
5. Paid time off
6. Parental leave
7. Referral program
8. Vision insurance

Schedule:

1. Monday to Friday

Application Question(s):

1. How do you know if you are reaching the right audience in your marketing?

Education:

1. Bachelor's (Required)

Work Location: Remote

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