Carvertise is an award-winning marketing company that turns cars into moving billboards! Since 2012, Carvertise has partnered with hundreds of great national brands including Wawa, Netflix, Crayola and Nascar to deliver marketing outcomes to businesses while helping thousands of drivers across the country earn extra cash. Carvertise is always searching for talented individuals to help us build on our company's success.

HOW YOU'LL FIT:

We are seeking a Digital Growth Marketer to lead the development and execution of our content-driven digital marketing initiatives. You'll own the strategy, creation, and deployment of marketing content across all digital channels — with a heavy emphasis on lead generation, performance optimization, and full-funnel campaign execution. You'll be creative, innovative and solution-oriented in your approach as you champion Carvertise values everyday!

PRIMARY RESPONSIBILITIES:

1. Serves as the primary point of contact with our external digital marketing partner to ensure alignment across paid and organic channels.
2. Owns the performance of paid and organic campaigns focused on driving qualified inbound leads.
3. Uses data and reporting to continually optimize campaign performance, cost efficiency, and ROI.
4. Develops and manages a robust content calendar that supports digital campaigns, product launches, webinars, email nurturing, and sales enablement.
5. Writes and designs compelling marketing content — including ad copy, landing pages, email campaigns, case studies, and social media posts.
6. Ensures all content aligns with brand voice, messaging, and business objectives.
7. Manages day-to-day execution of Carvertise’s social media presence across LinkedIn, Instagram, Facebook, and emerging platforms.
8. Creates and distributes engaging organic and paid content tailored to each channel.
9. Builds and maintains email nurturing workflows for prospects in HubSpot, including segmentation, automation, and performance tracking.
10. Leverages analytics tools (Google Analytics, HubSpot, platform-native insights) to monitor performance, draw insights, and guide iteration.
11. Prepares monthly reports on digital performance metrics, conversion trends, and growth KPIs.

EDUCATION and/or EXPERIENCE:

1. Bachlelor's Degree in Marketing, Digital Media or a related discipline is preferred.
2. 3–5 years of experience in digital marketing with a focus on content creation and lead generation.
3. Proven experience managing paid and organic campaigns in partnership with agencies or internal teams.

QUALIFICATIONS:

1. Strong writing skills and experience creating content for multiple digital platforms
2. Working knowledge of HubSpot (or comparable CRM/marketing automation platforms)
3. Highly analytical and data-literate; comfortable interpreting marketing KPIs and making decisions based on performance
4. Detail-oriented, organized, and capable of managing multiple deadlines and stakeholders
5. Curious and enthusiastic for using AI to improve workflows, accelerate execution, and generate ideas
6. Proactively seeks out and experiments with AI tools that can enhance Carvertise’s marketing performance

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