Work is Sweet!

'Quality without Compromise' is not just a motto at See's Candies. It is the most important ingredient in our recipe for success. See's Candies has been in business since 1921 and maintains a reputation for producing the highest quality candy and providing superior customer service.
See's is a leader in the confectionary industry with over 250 retail shops across the USA. We are seeking friendly, enthusiastic individuals who are passionate about providing great customer service.

Job Description Summary:

Effectively strategize, manage, execute and report on See’s media activities – both traditional and non-traditional. Responsible for execution of approved media buys and initiatives based on assigned business goals and ROI targets, and achievement of assigned marketing goals.

Job Description:

The pay range for this position at commencement of employment is expected to be between $95k to 100k per year; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.

Position Responsibilities

• Work with the Marketing team and external partners and agencies to strategize, manage, and in some cases execute a media strategy that directly supports efforts to increase sales, revenues, and profits for sees.com, retail, and wholesale lines of business.

• Manage effective and proactive paid digital media campaigns to drive qualified traffic and greater conversion online and offline, and analyze performance, including but not limited to:

• Search Engine Optimization (SEO) & Search Engine Marketing (SEM) and local search (manage partners)
• Mobile
• Social (run and optimize paid campaigns in Facebook, Instagram, Twitter, Pinterest)
• Display (manage partner)
• Affiliate (manage partner)
• LinkedIn (run and optimize campaigns)

• Develop and present campaign briefs to the Creative team that define objectives, KPIs, and campaign performance to maximize results and ROI.

• This position is responsible for identifying opportunities on ad creatives, targeting, and strategies through A/B testing, audience segmentation, and targeting strategies.

• Protect and manage the See’s Brand at all times. Continuously collaborate with marketing teammates to maintain a consistent brand voice and message across all paid/organic programs.

• Manage effective and proactive digital outreach programs and eCommerce content optimizations to drive qualified traffic and greater conversion online, and analyze performance.

• Run frequent traffic and site conversion reports in Google Analytics; analyze data and make media optimization recommendations.

• Report on media performance and testing strategies. Use campaign data to generate actionable insights to boost ad performance, conversion rates, and generally inform the improvement of our overall marketing strategy.

• Manage day-to-day digital media partner relationships, including acting as primary contact for day-to-day activities, projects, work orders, contracts and billing.

• Implement measures to ensure programs can be monitored for effectiveness.

• Stay up to date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

• Complete special projects as assigned by management in a timely manner.

• All See’s staff must be committed to the company’s core principles, and workplace values, including a demonstrated commitment to diversity and inclusion.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communication or related area; equivalent related work experience may be considered in lieu of degree.

• Minimum five years’ experience in digital media buying or marketing equivalent experience with a multi-channel retailer, preferably with annual sales in excess of $500M, or equivalent agency experience working with such retailers.

• Experience strategizing, executing, and optimizing campaigns in all social platforms required.

• Hands-on experience in handling marketing budgets and forecasting/reporting results

• Demonstrated analytic, problem solving and decision-making skills.

• Experience with Google Analytics required.

• Exceptional verbal, written and presentation skills.

• Proven ability to learn new technologies quickly and manage change efficiently, proactively and in a positive manner.

The total compensation package for this position may also include other elements, in addition to a full range of generous medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

See's is an EOE
See’s will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable local, state or federal law (including San Francisco Ordinance #131192 and Los Angeles Municipal Code 189.00).

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