We are Blue Ridge, creators of the leading supply chain platform for distributors, retailers, and manufacturers. Our fast-growing and exciting SaaS supply chain planning platform provides cutting-edge supply chain solutions including forecasting and demand planning, replenishment, S&OP, rough-cut capacity planning, and pricing. Our software helps businesses gain control, improve forecasting precision, reduce costs, improve service levels, and increase profit.

About the Role

We’re looking for a strategic and hands-on Digital Marketing Manager to elevate our digital presence and drive high-quality pipeline for a B2B SaaS company specializing in Supply Chain Planning Intelligence. You will own our website, digital channels, and online engagement strategy to increase discoverability, strengthen brand consistency, and position us as an industry leader.

Key Responsibilities

1. Build and execute a comprehensive digital strategy that boosts discoverability, brand consistency, and leadership positioning.
2. Own and continuously improve the company website, including content, UX, SEO, and conversion optimization.
3. Manage the company’s presence across social channels, collaborating with internal teams to source and publish relevant content.
4. Lead online customer engagement, including review platforms, and reputation management.
5. Drive integrated digital GTM programs across paid, organic, social, email, and web to generate high-quality pipeline.
6. Analyze and optimize digital performance using data, attribution, and KPIs.

Qualifications

1. 5+ years in digital marketing for B2B SaaS.
2. Strong experience with website ownership, SEO/SEM/AEO, social media, and digital campaigns.
3. Proven ability to generate pipeline through integrated digital strategies.
4. Excellent communication, collaboration, and project management skills.
5. Plus: Experience in Supply Chain, Planning, Operations, or AI/Analytics domains.

What we offer:

1. Competitive salary
2. Subsidized Medical/Dental/Vision (for Individual)
3. 401(k) match
4. Flexible PTO
5. Work-from-Home
6. Collaborative, fun, team-oriented environment

Blue Ridge is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex, sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.

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