Robert Half, one of FORTUNE’s World’s Most Admired Companies and a Fortune 100 Best Companies to Work For is hiring for a Digital Marketing Analyst (Contract Talent) to join the Marketing Technology and Analytics department.
This role is critical in driving data-informed decisions across our digital marketing efforts. You will be responsible for analyzing campaign performance, identifying trends, and delivering actionable insights to improve key performance indicators (KPIs) across all digital channels. The ideal candidate brings hands-on experience in Domo, Google Analytics, marketing mix modeling, next stage/advanced attribution, and has a strong grasp of customer journey and campaign optimization in the staffing industry.
What You’ll Do
- Own and evolve reporting frameworks that measure performance across digital (paid search, display, social) and email campaigns, delivering actionable insights on conversion, ROI, and funnel behavior.
- Design and maintain dashboards for both standardized and ad hoc reporting. Translate data into compelling stories and strategic recommendations to support business decisions.
- Leverage tools such as Domo, Google Analytics, and internal tracking platforms to analyze marketing touchpoints and customer journey behaviors.
- Develop and apply multi-touch and next-stage attribution methodologies to evaluate incremental lift and optimize channel performance.
- Partner with the Data Engineering team to research, recommend, and implement scalable analytic solutions that support evolving business needs.
- Work closely with internal teams and external stakeholders to ensure reporting outputs are aligned with strategic objectives.
- Contribute to the advancement of digital tools, data visualization practices, and analytical storytelling across the organization.
What You’ll Need
- Bachelor’s Degree in Business Analytics, Marketing, Business, or related course of study required or equivalent work experience. Related Master’s Degree a plus.
- 3+ years experience in digital marketing insights and reporting; 2+ years relevant experience building automated marketing reports.
- Highly skilled at SQL, experience using Domo, Google Cloud Platform, RedShift a plus; experience cleansing and enriching datasets; understanding of cloud-based information systems; excellent quality assurance and reporting skills.
- Experience in storytelling and linking digital performance to business outcome; understanding of marketing technology (Martech) landscape a plus.
- Additional Preferred Skills: Knowledge of Google Analytics, Paid media insights, Closed loop marketing, B2B digital marketing, Web measurement, application of sophisticated technical documentation best practices, expertise in dashboard building as a visual representation of performance story telling.
- Excellent communications skills – must be able to explain complex technology solutions in ways that are understandable and actionable to internal and external stakeholders at the Sr. Manager level.
- Detailed oriented with excellent problem-solving skills.
- Strong organizational, analytical and time management skills with the ability to independently prioritize work.
- Must also be able to translate business requirements and formulate practical reporting solutions that are efficient and effective.
The typical hourly pay rate for this position is shown below and is negotiable depending upon experience and location.
$36.06 - $53.37
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