We are seeking a creative and data-driven Digital Marketer to join our dynamic marketing team. The ideal candidate will have a strong understanding of digital marketing strategies, including SEO, social media marketing, and performance marketing. You will be responsible for developing and executing online marketing campaigns that drive traffic, engagement, and conversions across various digital platforms. This role requires a blend of analytical skills and creative thinking to enhance our brand presence and achieve our business objectives.

Responsibilities

1. Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive traffic.
2. Conduct keyword research and utilize SEO tools to optimize website content for search engines.
3. Manage social media accounts, creating engaging content that resonates with target audiences.
4. Execute email marketing campaigns, ensuring effective segmentation and personalization.
5. Analyze campaign performance using Google Analytics and other analytics tools to inform future strategies.
6. Collaborate with the content creation team to produce high-quality written and visual content.
7. Oversee Google Ads and Facebook Advertising campaigns, optimizing for conversion rates.
8. Utilize marketing automation tools to streamline processes and improve efficiency.
9. Work with e-commerce platforms to enhance online sales strategies.
10. Stay updated on industry trends, emerging technologies, and best practices in digital marketing.

Requirements

1. Proficiency in SEO tools, Google Ads, Google AdWords, SEM, and conversion optimization techniques.
2. Strong knowledge of social media marketing strategies across various platforms.
3. Experience with Adobe Creative Suite (including Photoshop) for graphic design tasks.
4. Familiarity with WordPress for website management and content updates.
5. Basic understanding of HTML, CSS, JavaScript, and SQL for web-related tasks.
6. Excellent copywriting skills with the ability to create compelling content for different audiences.
7. Experience in performance marketing and analytics to measure campaign success effectively.
8. Knowledge of B2B marketing principles is a plus.
9. Strong organizational skills with the ability to manage multiple projects simultaneously.
10. A passion for digital marketing trends and a willingness to learn new skills. Join us in shaping the future of our digital presence while enhancing your career in a supportive environment that values creativity and innovation.

Job Types: Part-time, Internship, Contract

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