Overview: 

Our client, a leader in healthcare analytics, is seeking a qualified Digital Marketing Analyst to join their Enterprise Digital Marketing team. This is a CONTRACT opportunity and 100% remote (CST).

Job Summary: 

The Digital Marketing Analyst will play a key role in helping our client grow, mature, and scale its ABM program, and will work in partnership with promotions-focused stakeholders in events, strategy, operations, product marketing, social/communications, and customer experience/community to help drive more accounts into the funnel, allowing the Marketing team to pass better quality “hand raisers” along to sales.

Responsibilities: 

 Analyze data using Definitive, Salesforce, and other available sources to identify prospective customers.

Perform market and industry research to identify key initiatives and contacts.

Analyze aggregated data and make data-driven recommendations for campaigns.

Align closely with Marketing and Sales team members to identify opportunities for engagement.

Work in lockstep with Marketing staff for campaign execution and measurement.

Make recommendations based on campaign performance for consistent improvement and program scalability.

Participate in ABM team calls with Marketing and Sales to present data and provide campaign and account planning support.

Problem-solving, process improving, documenting data, communicating with people throughout the organization.

Required Skills and Experience:

Minimum of 3 years of experience in a B2B demand generation, ABM, or digital marketing role.

Bachelor’s Degree in Marketing, Business, or comparable education/experience.

Proven track record executing innovative marketing programs and processes that drive lead generation and funnel movement.

Experience building, launching, and reporting on campaigns.

Collaborative mindset willing to partner with people throughout the organization to get the job done.

Experience with Salesforce, marketing automation, and predictive analytics tools preferred.