GrowthAssistant is seeking a dynamic and detail-oriented Database Email Marketing Specialist. The role involves overseeing end-to-end email communications across five major listservs, ensuring audience segmentation, data centralization, and campaign optimization to support revenue and engagement goals. Collaborates with cross-functional teams to maintain email tools, ensure compliance (GDPR/CCPA), monitor KPIs, and advise on strategy, automation, and best practices.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

The Benefits

1. Work-from-home setup
2. Paid holidays
3. Health insurance
4. PTO
5. Training opportunities

The Role

1. Oversee all aspects of email communication to external audiences (community members, subscribers) across 5 major email listservs as the final touchpoint
2. Maintain list organization, leveraging automation and segmentation to ensure cross-pollination of lists
3. Ensure that relevant personal information obtained from various lists is centralized and available for targeting purposes
4. Maximize revenue opportunities on sponsored campaigns by collaborating with the branded editorial and integrated marketing teams
5. Maintain documentation on Mailchimp, or other email client, and conduct periodic trainings for all team members
6. Advise on overall campaign strategy and email marketing best practices for all key teams
7. Identify and evaluate GDPR/CCPA/privacy compliance and ensure compliance across all lists
8. Expand data collection efforts to ensure that we have a complete picture of open rates, clickthrough, and other key performance indicators
9. Monitor audience and campaign KPIs, and provide regular reporting on subscriber growth, email health, etc. for all email stakeholders, as well as weekly/monthly performance analysis
10. Evaluate current suite of communication tools, including Mailchimp, Mailmerge, and others, and make recommendations for changes as needed

The Requirements

1. Email HTML authoring skills
2. Experience with Mailchimp as well as other email tools in the space (Salesforce Marketing Cloud, Hubspot, Sailthru, etc)
3. Experience reviewing, updating and scheduling digital campaigns that include copy, code, creative review
4. Experience working with complex data structures and systems
5. Intermediate experience with Google Sheets

Nice to Have

1. Experience with Funnel or similar data management tool
2. SQL or Business Intelligence experience (Looker, Power BI, Tableau)
3. Experience with Sendgrid

Critical Soft Skills

1. Ability to meet deadlines, adhere to fast response times, and highly detail-oriented
2. Highly proficient in English speaking and writing
3. Has exceptionally high attention to detail — you always double-check everything you do, and you make sure to follow the guidelines
4. Is very thorough — obsessed with double-checking everything, testing, and making sure everything works properly

We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow, and take on more responsibilities along the way. Join our team now!

Job Type: Full-time

Benefits:

1. Work from home

Schedule:

1. 8 hour shift
2. Monday to Friday
3. Night shift

Work Location: Remote